In today's ecommerce world, Amazon influencer marketing has become an important revenue source for brands no matter in or outside of US since this worldwide platform with 300 million users keeps growing fast in retail market. Amazon influencers are often considered as thought leaders and guides for decision-making. That decision could be as minor as which snacks to buy or as major as real estate. Either way, influencers and content creators hold a powerful position in the digital space of e-commerce like Amazon and beyond. If you’re running an online business and want your products to be sold on Amazon, you need to know how to reach out to Amazon influencers. 

This Amazon influencer marketing guide aims to cover all the important topics related to Amazon influencers, such as the Amazon influencer hub, best apps you can use to find the best Amazon influencer, etc.

1. How and Where to Find Amazon Influencers

You will find many influencers actively promoting their Amazon influencer marketing platform or storefront on social media applications, such as Instagram, TikTok, YouTube, etc.

● Instagram: Instagram is a major hotspot of products-related content, making it an essential platform for promoting products through Amazon influencers or content creators. You can find Amazon influencers on Instagram by going through hashtag search. You can try popular hashtags, such as, #AmazonInfluencer and #AmazonFinds. If you want to become an Amazon influencer, you can follow fellow influencers on Instagram and study their content, which includes their storefronts, which they often link to in their stories.

● TikTok: Similar to Instagram, hashtags are a common way to find content, including content of products and influencers. You can search popular hashtags like #AmazonFinds to find an ocean of content by Amazon influencers. To be more specific, you can alter your hashtags accordingly. For example, #TechAmazonFinds to see tech-related influencers and content.

● YouTube: YouTube is one of the biggest platforms and is known for having more nuanced content. It is easy to find Amazon influencers posting videos about the products they own and also showcasing their storefronts.

2. Leverage Influencer Marketing Platforms

Influencer marketing platforms are naturally designed to find out influencers, as they provide specialized features and tools. These platforms often provide insights on influencer performance, audience demographics, and engagement rates, allowing brands to take more informed steps forward. Here are a few popular options:

● Modash is a fairly sought after application in the Amazon influencer marketing sphere. It can provide you with a large database of potential candidates. With filters for engagement rates, follower count, and location, it’s easy to identify influencers who match your target audience and brand style.

● Gleemo.AI is a comprehensive Amazon influencer application for search and management. By specializing exclusively on Amazon influencers, Gleemo is able to provide a richer database, better support, and ROI. Gleemo excels in the niche it targets instead of establishing itself as an app for general use.

● Another versatile platform that allows you to search based on engagement rate, follower count, and more. Influencity’s database includes a range of Amazon influencers and enables you to track influencer campaigns to measure impact.

3. Amazon’s “#FoundItOnAmazon” Section and Ideas Lists

Amazon has its own social shopping feature called #FoundItOnAmazon, which is a great way to see what influencers are actively promoting on the platform. There are many different curated lists to be discovered in this section, and you can find content under many categories like Athletics, Pets, Tech, etc.

● Ideas Lists: These are product collections created by influencers and can be browsed directly on Amazon. By searching for influencers in your niche, you can explore curated product lists that align with your brand. Influencers with whom you engage with regularly are likely to engage back and may be more open to brand partnerships.

4. Explore Niche-Specific Influencer Directories

Some websites and agencies specialize in listing influencers across platforms, including Amazon. These directories allow brands to find influencers based on niche, audience size, engagement rate, and location. Here’s how niche directories can help:

● Find Influencers Working Under Your Niche: Certain directories focus on specialized niches like cosmetics, clothes, books, etc. allowing you to identify influencers who already have a following in the niche you’re targeting.

● Check for Verified Amazon Influencers: Some influencer directories allow you to filter by verified Amazon influencers, making sure that the influencers you seek are active while avoiding dead leads.

5. Use Google Search and LinkedIn

A simple yet effective way to find Amazon influencers is by using Google search. Combine keywords like “Amazon influencer,” “Amazon storefront”, or specific niches like “beauty Amazon influencer”. Google will return profiles, blog posts, and other content from influencers that may not show up directly on social media or influencer platforms.

● LinkedIn: Another way to find Amazon influencers is by searching for them on LinkedIn. Many influencers with significant followings often list their partnerships, including Amazon collaborations, on their LinkedIn profiles. The advantage of LinkedIn is that you can check out the work they’ve done throughout their career, helping you find the ideal influencer.

6. Work with Influencer Marketing Agencies with Specialization

You can also consider delegating the process to influencer marketing agencies that specialize in Amazon. These agencies have access to large databases of Amazon influencers and can connect you with those who best fit your brand while also providing you value through business ideas and content strategy.

● Agency Experience: Given the expertise and experience that an agency has, they can easily go through their roster of influencers and match you with the one that suits your goals best.

● Turnkey Solutions: Agencies can handle every aspect of the collaboration, from negotiating terms to tracking results, freeing up your time and ensuring a professional partnership. Moreover, they can give you valuable insights you might not be aware of.

Additional Steps to Find Amazon Influencers Ideal for You 

One thing is to zone in on the ideal set of Amazon influencers that you could potentially partner with, but the next step is the filter and settle on the best Amazon influencer for your campaign and goals. While there is no foolproof way of doing this, you can still consider the below steps to get the best results possible:

Check the Engagement Rates: While not every piece of content has to receive decent engagement, an influencer needs to be able to have a steady rate of engagement, proving that they have a loyal following who are actively seeking new tips and products.

Review their Partnerships: You can also check if they have collaborated or partnered with brands selling products similar to yours. Additionally, you can study the type of content they’ve posted and how well the content has done.

Analyze their Style: Carefully view the content and communication style of the influencer to ascertain whether they will be aligned to your brand style. Creative processes flow better with better understanding of each other’s style.

Common Amazon Influencer Commission Rates

The Amazon influencer commission rates heavily depend upon the category of the product and the percentages can range from 1% to 10% and even beyond. There are two types of Amazon influencers and their commission differs depending on the type.

On-site Amazon influencers are those with Amazon storefronts, Amazon live influencers, and Amazon Editorial reviewers. Follow the table below to know the Amazon influencer commission rates for on-site influencers:

The other type is off-site, where the influencers earn a commission when they refer sales to Amazon from their own website or channel. Therefore, platforms such as Instagram, YouTube, Medium, Pinterest, Twitch, and other similar ones come under this category.

In order to refer to the commission rates and keep yourself updated, you can also keep a track of everything on Amazon’s web page related to commission rates.

Tips on How to Reach Out to Amazon Influencers 

With some planning and consideration, you can craft your communication with the Amazon influencer that you want to work with. Keep in mind the following tips:

1. Personalize Your Words and Communication: When you reach out to influencers, make sure that you mention specific details about their work or style that lets them know that you’re genuinely interested in working with them. Influencers receive tons of messages everyday. It is important to stand out. Also, mentioning their name can increase the chances of getting their attention.

2. Mention the Details: Mentioning clearly what you want out of them can save a lot of time and establish that you’re approaching them with a plan in mind.

3. Talk about the Mutual Benefits: Make sure to discuss the benefits that they could get out of this partnership. It can be the payment, perks, offers, etc.

Apart from this, being clear about your product can also help the influencer or content creator in their creative process. Provide as many details as possible about your product. You should also leverage as many promotion channels as possible. Don’t limit yourself to social media. Study your audience and get an idea which platforms they visit more frequently. Finally, keep tracking results and figure out which content and which platforms are performing the best and worst, so that you can alter plans accordingly.

Conclusion

Influencer marketing continues to grow regardless of the platform, be it social media, Amazon, or anywhere else. Influencers also help put a face to a product and give it a stronger connection overall. You can leverage that to gain an edge over competitors.

By following the tips given in this guide, you can easily know how to find and reach out to Amazon influencers. Using hashtags on social media and influencer apps, such as Gleemo.AI or Modash can especially be quite useful as they provide plenty of data and references within a few seconds only.