As a niche brand, you and your marketing team understand the benefits of promoting your products to potential customers. This initiative is crucial for sustainable growth and long-term success. However, reaching the target audience can be challenging. You can find micro-influencers with Gleemo to help your business overcome this problem. These creators can enhance your brand’s visibility across all online channels, from social media to congested marketplaces like Amazon. But where do you find micro-influencers?

Why do you need micro-influencers for your brand?

Micro-influencers are creators and brand promoters with less than 100,000 followers. While micro-influencers have a small following, they deliver several benefits to brands of all sizes. Here are a few reasons why your business needs micro-influencers:

Reach your ideal audience: The idea behind marketing is to convey your brand’s message to potential customers. Micro-influencers, compared with mega influencers, are niche specialists with small communities across social media platforms. You can find micro-influencers specializing in your niche to promote your brand and products. This approach maximizes your marketing campaign’s impact by ensuring your message reaches your target audience.  

Boost engagement: Think of influencers as teachers in the classroom. A teacher with less than 10 students can engage each student directly to ensure they understand the concepts. However, teacher-student engagement declines as the number of students increases. This rule applies to influencer marketing. Micro-influencers have few but highly engaged followers. They can help your brand tap into niche communities with higher engagement rates than macro-influencers with millions of followers.

Guaranteed authenticity: The most effective marketing campaign should create authentic connections with the target audience. Micro-influencers have a tightly-knit niche community, ensuring their followers feel connected and part of a unique tribe. They’re more relatable to the audience than macro-influencers. Partner with micro-influencers to ensure authenticity in content creation and marketing efforts across social media platforms.

Build relationships based on trust: Consumers are skeptical and cautious when exposed to pushy ads and celebrity sales pitches. But this isn't the case for micro-influencers with a small, cult-like following. Micro-influencers are trusted by their followers. They can help your brand build long-lasting relationships based on trust with your target audience.

Cost-effective: Marketing campaigns can be financially burdening, especially for small and medium-sized businesses. Micro-influencers are more affordable than A-list celebrities and macro-influencers with millions of followers. Working with micro-influencers can save you money without undercutting your campaign’s impact.

5 tips to find micro-influencers for your brand

Some business owners and marketing teams spend much of their marketing dollars on celebs and influencers with millions of followers. However, statistics indicate that partnering with micro-influencers can deliver significant benefits without burdening costs. But first, learn how to find micro-influencers for your brand. Here are 5 tips to help you connect with the best creators in your niche:

1. Leverage influencer search tools

Gleemo is an influencer search tool trusted by over 1,000 brands globally. This platform connects businesses with micro-influencers specializing in e-commerce sales. Its searchable influencer database has over 100,000 Amazon influencers with Amazon Storefronts. Follow these steps to find micro-influencers for your brand:

Step 1: Sign up on Gleemo.ai and receive 50 free search credits. With this offer, you can find micro-influencers free. Then, subscribe to a paid plan to obtain additional credits and unlock the Influencer Management feature. Subscribers can download influencer information in CSV format.

Step 2: Gleemo provides an easy-to-use influencer search and robust filters. On the home page, click “Dashboard” to go to the search page. You can filter profiles by social media accounts, influencer tier (follower counts), engagement rate, gender, Amazon Storefronts, age, keywords, interests, and contact options like email and bio link. Do you want influencers active on Instagram, TikTok, and YouTube? Should they have an Amazon Storefront idea, photo, video, or livestream? Narrow your search with filters to find micro-influencers that fit your brand and marketing campaign.

Step 3: Gleemo visualizes Amazon influencers across social media platforms. After setting your filters, click the “Find Influencer” button to see the list of micro-influencers who fit your requirements. The page highlights each influencer’s latest engagement rates across Instagram, TikTok, and YouTube. Click "More" to analyze the influencer’s Amazon, Instagram, TikTok, and YouTube bios. The description section also shows Amazon idea lists and hashtags.

Step 4: Gleemo allows you to save information on several influencers with a single click. First, tap the checkboxes next to the influencer's name to add them to your list. Then, click the "Bulk Save" button to save their details. You can contact Amazon micro-influencers on your list to promote your brand or products.  

Gleemo simplifies the hunt for Amazon influencers with a short 4-step process. It shows you how and where to find micro-influencers for your brand. Try Gleemo for free today!

2. Organic social media search and hashtags

Influencers use hashtags to improve content distribution and target specific social media users. These hashtags link content with similar topics, enhancing discovery. They can also help you find micro-influencers who align with your business. Search several hashtags related to your brand, product, or industry. Then, analyze influencer profiles, views, number of followers, location, and contacts across social media platforms. This strategy is tedious and prone to errors. Use Gleemo to find micro-influencers with all mission-critical information, from hashtags to followers and engagement rates across Instagram, TikTok, and YouTube. Why waste time on labor-intensive processes when you can access everything you need on a single platform?

3. Find micro-influencers on adjacent niches

Although focusing on your niche ensures you target the ideal audience, it denies your brand growth opportunities in adjacent niches. Many products cater to several consumer segments. For example, your business offers nutrient-rich shakes for fitness enthusiasts, athletes, and health-conscious busy professionals. Instead of focusing on one niche, find micro-influencers across all three niches to boost sales. You can use Gleemo.ai to expand your search beyond your traditional segment. Learn more: How to Find and Contact Amazon Influencers

4. Search for micro-influencer doppelgangers

Think of how photocopying works. After writing the first document, photocopy it to create several identical copies. You can apply this strategy to grow your marketing team. If you found the perfect social media creator, search for their doppelgangers online. Instagram, TikTok, and YouTube algorithms analyze your favorite content and recommend micro-influencers with similar posts. However, this process is laborious and only works for brands seeking to replicate their existing micro-influencer.

5. Partner with a marketing agency

Some businesses rely on agencies to find micro-influencers. They outsource their influencer marketing activities to industry experts. However, working with an agency can be costly and undermines the brand’s control over the process. Some agencies don’t have a comprehensive micro-influencer database like Gleemo. To avoid risks, you can use Gleemo to find micro-influencers online. This influencer discovery platform uses the self-serve approach, giving you control over the process without wasting your time and marketing dollars.

Final Words

Although micro-influencers have less than 100,000 followers, they can benefit your business more than macro-influencers. They can help your brand reach and engage the target audience authentically and cost-effectively. You can rely on Gleemo to find micro-influencers online.

Gleemo is an all-in-one influencer marketing tool focusing on Amazon influencers. This easy-to-use platform simplifies searching, recruiting, and managing micro-influencers. With Gleemo, you can find micro-influencers for your brand in a few clicks. Try Gleemo for free today!