It is widely acknowledged that collaborating with micro-influencers will be one of the key trends in influencer marketing for brands in 2025.
Though micro-influencers typically have between 10,000 and 100,000 followers, their impact is far from “micro.” On the contrary, they often deliver unexpected value for brands.
So, what exactly are micro-influencers? Why are they so valuable? This post will detail a variety of ways to help you find the right micro-influencers, such as using influencer marketing tools, social media searches, and more!
What Are Micro-Influencers?
Influencers are generally categorized into four levels based on their follower counts: Nano, Micro, Macro, and Mega. Micro-influencers are those with 10,000 to 100,000 followers. They often focus on niche topics or industries, making them ideal partners for brands targeting specific market segments.
5 Reasons Why Brands Partner with Micro-Influencers in 2025
7%+ Average Engagement Rates
According to a study by Influencer Marketing Hub, there is an inverse relationship between follower count and average engagement rate. For instance, Instagram accounts with over 100,000 followers have an average engagement rate of 1.4%, while accounts with fewer than 1,000 followers boast an average engagement rate of 7.2%. Micro-influencers are better equipped to drive audience participation and spark meaningful brand conversations.
Image source: Influencer Marketing Hub
Lower Budget But Potentially More Returns
Collaborating with micro-influencers is significantly more affordable than working with top-tier influencers, allowing brands to manage budgets efficiently. On TikTok, for example, micro-influencer posts typically cost between $5 and $125, while posts from macro-influencers range from $1,250 to $2,500. By partnering with multiple micro-influencers, brands can diversify risk and expand their reach at a lower cost.
Image source: Influencer Marketing Hub
Enhanced Credibility and Authenticity
Micro-influencers tend to have close-knit relationships with their followers, which fosters high levels of trust. As Seth Godin says, “People like us do things like this.” Consumers are increasingly drawn to authenticity and are more likely to trust product or service recommendations from influencers with smaller, more engaged audiences. Collaborating with micro-influencers can help brands build credibility and cultivate loyalty.
Target Your Audience from Niche Communities
Micro-influencers often cater to highly specific audiences within a particular niche. This enables brands to precisely target potential customers. For instance, a food brand could partner with a micro-influencer passionate about sharing culinary content to connect with an audience more likely to convert.
Faster Response and More Flexible Partnership
Compared to macro or mega influencers, who often require extensive negotiations and longer response times, micro-influencers are generally easier to approach and ready to collaborate quickly.
5 tips to find micro-influencers for your brand
Some business owners and marketing teams spend much of their marketing dollars on celebs and influencers with millions of followers. However, statistics indicate that partnering with micro-influencers can deliver significant benefits without burdening costs. But first, learn how to find micro-influencers for your brand. Here are 5 tips to help you connect with the best creators in your niche:
1. Leverage influencer search tools
Gleemo is an influencer search tool trusted by over 1,000 brands globally. This platform connects businesses with micro-influencers specializing in e-commerce sales. Its searchable influencer database has over 100,000 Amazon influencers with Amazon Storefronts. Follow these steps to find micro-influencers for your brand:
Step 1: Sign up on Gleemo.ai and receive 50 free search credits. With this offer, you can find micro-influencers free. Then, subscribe to a paid plan to obtain additional credits and unlock the Influencer Management feature. Subscribers can download influencer information in CSV format.
Step 2: Gleemo provides an easy-to-use influencer search and robust filters. On the home page, click “Dashboard” to go to the search page. You can filter profiles by social media accounts, influencer tier (follower counts), engagement rate, gender, Amazon Storefronts, age, keywords, interests, and contact options like email and bio link.
Step 3: Gleemo visualizes Amazon influencers across social media platforms. After setting your filters, click the “Find Influencer” button to see the list of micro-influencers who fit your requirements. The page highlights each influencer’s latest engagement rates across Instagram, TikTok, and YouTube. Click “More” to analyze the influencer’s Amazon, Instagram, TikTok, and YouTube bios. The description section also shows Amazon idea lists and hashtags.
Step 4: Gleemo allows you to save information on several influencers with a single click. First, tap the checkboxes next to the influencer’s name to add them to your list. Then, click the “Bulk Save” button to save their details. You can contact Amazon micro-influencers on your list to promote your brand or products.
Gleemo simplifies the hunt for Amazon influencers with a short 4-step process. It shows you how and where to find micro-influencers for your brand.
2. Organic social media search and hashtags
Influencers use hashtags to improve content distribution and target specific social media users. These hashtags link content with similar topics, enhancing discovery. They can also help you find micro-influencers who align with your business.
Search several hashtags related to your brand, product, or industry. Then, analyze influencer profiles, views, number of followers, location, and contacts across social media platforms. This strategy is tedious and prone to errors.
Use Gleemo to find micro-influencers with all mission-critical information, from hashtags to followers and engagement rates across Instagram, TikTok, and YouTube. Why waste time on labor-intensive processes when you can access everything you need on a single platform?
3. Find micro-influencers on adjacent niches
Although focusing on your niche ensures you target the ideal audience, it denies your brand growth opportunities in adjacent niches. Many products cater to several consumer segments. For example, your business offers nutrient-rich shakes for fitness enthusiasts, athletes, and health-conscious busy professionals.
Instead of focusing on one niche, find micro-influencers across all three niches to boost sales. You can use Gleemo.ai to expand your search beyond your traditional segment. Learn more: How to Find and Contact Amazon Influencers
4. Search for micro-influencer doppelgangers
Think of how photocopying works. After writing the first document, photocopy it to create several identical copies. You can apply this strategy to grow your marketing team. If you found the perfect social media creator, search for their doppelgangers online.
Instagram, TikTok, and YouTube algorithms analyze your favorite content and recommend micro-influencers with similar posts. However, this process is laborious and only works for brands seeking to replicate their existing micro-influencer.
5. Partner with a marketing agency
Some businesses rely on agencies to find micro-influencers. They outsource their influencer marketing activities to industry experts. However, working with an agency can be costly and undermines the brand’s control over the process.
Some agencies don’t have a comprehensive micro-influencer database like Gleemo. To avoid risks, you can use Gleemo to find micro-influencers online. This influencer discovery platform uses the self-serve approach, giving you control over the process without wasting your time and marketing dollars.
These Brands are Collaborating with Micro-Influencers
- Apple: By collaborating with tech-savvy micro-influencers, Apple effectively promotes its products like the iPhone and Apple Watch. These influencers showcase innovative features and quality through personal experiences and creative content.
- Daniel Wellington: The Swedish watch brand worked with micro-influencers who used everyday photos to highlight the watches’ stylish appeal, helping the brand connect with younger audiences.
- Fenty Beauty: By engaging numerous micro-influencers across social platforms, Fenty Beauty demonstrated its products’ inclusivity and appeal to diverse audiences.
- L’Oréal: Frequently partners with micro-influencers to promote skincare and cosmetics. These influencers often share tutorials and unboxing videos, boosting L’Oréal’s relatability and market penetration.
- Starbucks: Micro-influencers share personalized coffee experiences and seasonal offerings (like pumpkin lattes), creating authentic content that resonates with everyday coffee drinkers and drives seasonal product sales.
- Lush: Collaborates with micro-influencers to amplify its eco-friendly and sustainable messaging. Influencers share product reviews and experiences, emphasizing the brand’s natural and cruelty-free ethos.
When Not to Work with Micro-Influencers
1. Brand Goals Misaligned with Micro-Influencers’ Reach
Micro-influencers excel with smaller, focused audiences. For brands aiming for widespread awareness (e.g., global launches or entering new markets), micro-influencers may lack the reach needed.
2. High-End Product Positioning
Luxury brands targeting a select demographic may find micro-influencers less effective or inconsistent with their premium positioning.
3. Urgent Need for Sales Conversion
The impact of micro-influencers is often gradual, requiring time to build. For brands seeking immediate sales boosts (e.g., during promotional campaigns), micro-influencers might fall short.
Final Words
Although micro-influencers have less than 100,000 followers, they can benefit your business more than macro-influencers. They can help your brand reach and engage the target audience authentically and cost-effectively. You can rely on Gleemo to find micro-influencers online.
Gleemo is an all-in-one influencer marketing tool focusing on Amazon influencers. This easy-to-use platform simplifies searching, recruiting, and managing micro-influencers. With Gleemo, you can find micro-influencers for your brand in a few clicks. Try Gleemo for free today!
