Find Influencers

Audience Growth Rate

Influencers with a consistently growing audience correlate strongly with higher conversion rates. Rapid growth often signals engaging, relevant content that resonates with their followers. Track this metric to identify creators who are actively expanding their reach and influence.

Engagement Rate

Engagement rate (likes, comments, shares relative to audience size) is a critical indicator of an influencer’s ability to drive action. High engagement reflects an authentic connection with their audience. Use our free engagement rate calculator to benchmark performance.

Audience Size

Larger audiences (e.g., accounts above the 75th percentile, ~96,731+ followers) tend to deliver better conversion outcomes. While bigger influencers may cost more, strategic negotiations can optimize ROI. Balance budget and reach based on your campaign goals.

Fake Followers

High percentages of bot or inactive followers hurt credibility and conversions. Use our free fake follower checkto assess audience authenticity. Prioritize influencers with genuine followers for meaningful campaign impact.

Verified Accounts

Verified influencers often combine larger audiences with established credibility. While verification alone isn’t a guarantee, it serves as a valuable data point for budget allocation, especially when paired with growth and engagement metrics.