How to Find Local Influencers and Ignite Your Local Marketing

ACindy
Local influencers

In today’s digital age, local influencers, with their strong regional ties, stand out in targeted marketing. Unlike global influencers, these figures operate on a smaller scale yet deliver highly engaged, trustworthy audiences. Brands leveraging locals for campaigns benefit from tailored messaging, stronger local resonance, and enhanced brand loyalty.

By using the right tools and techniques to find influencers, you can boost your brand marketing effectiveness with less effort!

6 Techniques to Find Local Influencers

Visualize a cozy café in a quiet town, barely buzzing, until a local celebrity casually drops in, sips, shares, and suddenly, the spot’s swarming.

That, my friends, is the enchantment wielded by local influencers.

But how do you tap into their power? Stay tuned!

1.Use Social Media Searches and Hashtags

One of the simplest ways to find local influencers is to use the search functions built into popular social media platforms like Instagram and Twitter. 

You can start by searching for hashtags that are relevant to your industry and location.

If you’re a coffee shop in London, you could try searching for hashtags like #londoncoffee, #londoncoffeelover, or #londoncafes.

hashtag londoncafe

Don’t hesitate to dive into local hashtags on all sorts of platforms – you might be surprised that there are many influencers with a large number of followers in related fields.

While big shots are out there, remember, “small-town heroes” have their own charm too.

Kim ins

According to a study by SevenAtoms, 89% of people are more likely to follow the advice of a micro-influencer. Because micro-influencers have smaller followings, this allows them to build closer connections with their fans while also generating higher engagement on social media.

Another reason why you should consider micro-influencers is that working with them is also cost-effective. In fact, 87% of them charge less than $500 for an Instagram post.

Like the personal care brand Tom’s of Maine launched a campaign involving micro-influencers. They chose micro-influencers with 500 to 5,000 followers. The campaign helped them reach 1.72 million users on social media and increased engagement by 600%.

Tom's of Maine
Toms-of-maine

That’s the power of micro-influencers!

In addition to searching for hashtags, you can also try searching for location tags. 

For example, you could search for posts that have been tagged at your coffee shop or in your neighborhood.

NY best restaurant

Once you’ve spotted some potential influencers, fire up Gleamo (or whatever tool floats your boat) to get the nitty-gritty on their follower demographics. 

See how much of their crowd hails from your neck of the woods, peek at their interaction levels, screen for any phony accounts, and gather other handy intel.

2.Perform a Targeted Google Search

You can find everyting including local influencers on Google. You can use Google to search for influencers based on location, niche, and platform. Combine terms to narrow your search:

  • [City/Region] + [Niche] + Influencer
    Example: “Los Angeles fashion influencer”
  • [City/Region] + [Social Media Platform] Influencers
    Example: “Austin Instagram influencers”
  • Top [City/Region] Bloggers/Vloggers
    Example: “Top Seattle food bloggers”
Google-map

Additionally, you can use Google Maps (for Niche Venues). Search for popular local venues or events related to your niche and check social media reviews or tagged content by influencers. For example: Search for “popular vegan restaurants in Portland Instagram” to find influencers tagging those venues.

3.Utilize Influencer Marketing Platforms

There are many influencer marketing platforms that can help you connect with local influencers, such as Gleemo, HypeAuditor, and Upfluence. These platforms allow you to search for influencers based on a variety of criteria, including location, number of followers, and engagement rate.

So here’s the deal: I’m gonna show you how to sniff out local influencers as Gleemo an example.

gleemo website overview

In short, you can search for influencers on various social media by filter criteria such as follower size and specific region.

gleemo filter

The more specific the criteria, the closer the filtered influencers will be to your needs. Click the bulk save button to select all influencers in one tap, which is convenient and quick.

gleemo-bulk save

You can also view the audience demographic breakdown of each user profile.

As shown in the figure, this is an example using Kris recommendes. It can be clearly seen that Kris recommendes has 49.9K followers on her Instagram account. Of course, click on the icons of different social media platforms to see the number of followers on the corresponding platform.

gleemocheck profile

More features are waiting for your experience!

Top 10 Gleemo Alternatives to Find Local Influencers 

  1. Upfluence
  2. Klear
  3. Scrumball
  4. Skeepers
  5. HypeAuditor
  6. Buzzsumo
  7. Influencer Hero
  8. Traackr
  9. CreatorIQ
  10. Later

4.Tap into Local Recommendations and Networks

Often, followers have insight into authentic local influencers who may not be on mainstream lists. Collaborating with complementary local businesses can also open doors to relevant influencer recommendations.

For example, get to know some influential people in the field by joining a local ski club, etc. Also, if you are looking for influencers in the fragrance field, you can connect with local fragrance brands and ask if they have fragrance influencers to work with.

Mona is an Iraqi-American beauty entrepreneur and celebrity, and the founder of the perfume brand Kayali Frgance. She has had great success with Amouage official and has hosted a homemade fragrance oil event at the “Perfume Library”. Paying attention to such information and attending such events will make it easier to find collaborators and influencers in your field.

fragrance

5.Find Local Influencers from Local Events

Industry conferences, trade shows, and community gatherings provide opportunities to meet influencers in person. Attending these events can help you build relationships and gauge an influencer’s personal brand firsthand.

The Health&Fitness Business Expo(HFA Show), The Athletic Business Show(AB Show, The International Health, Racquet & Sportsclub Association(IHRSA),etc. These trade shows can be a great option for finding influencers to work with in fitness.

trade-show

6.Monitor User-Generated Content

Look for posts that tag or mention your business. Local influencers interact with your brand through user-generated content and may become potential influencer partners.

GoPro is an obvious choice for this list. Why?
GoPro is a popular action camera seller that provides customers with a platform and tools to easily share images and videos shot with their GoPro devices. The company also uses the following two methods:

Users can use #GoPro hashtag so their social media team can pick it up and choose which videos to post on GoPro’s platforms

Hosting competitions and events like the GoPro Million Dollar Challenge and the GoPro Awards.

ugc

Maximize Impact of Local Influencers

impact-of-local-influencers

It’s crucial to identify the right influencers. Ensure that their audience aligns with your target market and that they maintain a high engagement rate.

They supercharge brand awareness.
Just imagine, with a single post on social media, they can blast a brand into the spotlight of local potential customers.

They’re trust – builders.
Followers trust their word like gospel, so when they give a brand the thumbs – up, it’s like a stamp of authenticity.

They strengthen the brand’s local image.
By collaborating with them, a brand can better integrate into local culture.

FAQs

How to Find Local Influencers on Instagram?

Instagram offers several tools to help you find local content creators,such as Explore Page、Location Tags and Direct Messaging. Take Direct Messaging as an example, you can reach out the identified local influencers via Instagram DMs. Personalize your message to make it more appealing.

What’s the difference between local influencers and global influencers?

Local influencers typically have smaller but more engaged audiences within specific geographic areas. Their influence is more pronounced in those regions, and their content resonates more with the local audience compared to global influencers.

What are some common pitfalls in local influencer marketing?

• Ignoring the authenticity and engagement of the audience.

• Choosing influencers who don’t align with the brand’s values.

• Failing to track and measure the effectiveness of the campaign.

• Relying too heavily on a single influencer instead of building a diverse network of influencers.

Conclusion

Finding local influencers near you can significantly increase your brand’s visibility and help you connect with a highly targeted audience. Whether you use Instagram’s search function or leverage hashtags, the key is to engage with influencers who resonate with your local community.

Want to learn more about how to find the right influencers on various social media platforms? →Recommendation


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