Heepsy vs Influencity vs Gleemo: Which is The Best Influencer Marketing Tool

In the bustling landscape of influencer marketing, selecting the right tool can make or break your campaign’s success. Heepsy, Influencity, and Gleemo each offer unique solutions for brands and agencies aiming to connect with the right creators. But which one truly stands out as the best fit for your needs? Let’s dive into a comprehensive comparison to help you decide.

Why Influencer Marketing Tools Matter

Modern influencer campaigns demand precision, scalability, and data-driven insights. The right tool empowers brands to:

• Discover niche creators aligned with their audience.

• Analyze engagement metrics, audience demographics, and campaign ROI.

• Manage outreach, payments, and relationships efficiently.

• Track cross-platform performance in real time.

With Heepsy, Influencity, and Gleemo being key players in the market, this comparison will break down their features, strengths, and weaknesses to guide your decision.

1. Heepsy

Heepsy positions itself as an entry-level influencer marketing platform, focusing on Instagram, TikTok, and YouTube. Its straightforward interface appeals to small businesses and startups dipping their toes into influencer collaborations.

Key Features of Heepsy

Influencer Search and Discovery

Heepsy provides a database of over 11 million influencers. Users can apply advanced search filters such as category, niche, location, engagement, and follower count to find suitable creators.

Influencer Insights and Analytics

The platform offers analytics tools to evaluate influencer performance, including reach, engagement rates, and audience authenticity metrics.

Campaign Management and Creation Tools

Heepsy’s campaign creation tool allows users to design campaigns and present them to relevant influencers. It also provides tracking tools to monitor influencer posts, clicks, and sales.

Influencer CRM

Users can organize collaborations, add creators to boards, and track the progress of each collaboration.

Brand Ambassador Search

Heepsy helps identify potential brand ambassadors among a brand’s followers and customer base.

Shopify Integration

The platform integrates with Shopify to track sales and traffic from influencer campaigns.

Heepsy Pricing

Heepsy offers three subscription tiers:

Starter Plan

Start at $69/month, includes 15,000 influencer search results per month, analytics for 50 influencers, and the ability to contact up to 50 influencers directly.

Plus Plan

Start at $199/month. Offers 40,000 search results, 1,000 influencer analytics views, and the ability to contact up to 1,000 influencers per month.

Advanced Plan

Start at $299/month. Provides 60,000 search results, 3,000 influencer reports, and the ability to contact 3,000 creators each month.

Heepsy Strengths

• User-Friendly Interface: Heepsy’s interface is simple and easy to navigate, making it accessible for beginners.

• Advanced Search Filters: The platform’s search filters allow precise targeting of influencers based on various criteria.

• Campaign Management Tools: Heepsy’s campaign creation and tracking tools streamline the management of influencer collaborations.

Heepsy Weaknesses

• Limited Free Features: The free plan offers very limited functionality, requiring an upgrade to access detailed analytics and contact information.

• High Pricing for Advanced Features: Higher-tier plans can be expensive for small businesses.

• Limited Platform Coverage: Heepsy primarily focuses on Instagram, TikTok, and YouTube, lacking integration with other social platforms.

Learn more 👉 Heepsy Alternatives.

2. Influencity

Influencity emphasizes audience analytics and campaign performance tracking. It supports Instagram, YouTube, TikTok, and blogs, catering to mid-sized brands and agencies prioritizing data over volume.

Key Features of Influencity

Influencer Discovery

With over 200 million indexed accounts, Influencity offers granular search filters to find influencers based on audience demographics, follower counts, and engagement rates across multiple platforms.

Campaign Management

The platform allows users to manage multiple campaigns, create personalized email templates, and track campaign performance.

Social Media Management

Influencity includes tools for content planning, inbox management, and social listening with sentiment analysis.

Analytics and Reporting

Users can access detailed reports on campaign performance, engagement metrics, and audience demographics.

Audience Overlap Analysis

This feature helps identify shared audiences among influencers, aiding in strategic campaign planning.

Influencity Pricing

Influencity offers flexible pricing plans to accommodate businesses of different sizes and needs. The plans are structured as follows:

Influencity Pricing

Influencity offers several pricing tiers:

Professional Plan

Start at $398/month ($318/month if billed annually). 5 users, 10,000 search results/month, 150 profile analyses/month, 1,200 monthly outreach emails, 10 campaign reports, Shopify integration.

Business Plan

Start at $998/month ($798/month if billed annually). Unlimited users, 25,000 monthly results, 500 profile analyses/month, 4,000 monthly outreach emails, 50 campaign reports, social listening, and advanced analytics.

Enterprise Plan

For enterprises with specific needs, Influencity offers customizable plans that can be tailored to include specific features and capabilities. This option provides the flexibility to pay only for the tools and services required.

Influencity Strengths

• Extensive Database: With over 200 million indexed profiles, Influencity provides a vast pool of potential influencers.

• Advanced Analytics: The platform offers in-depth analytics and reporting features to help users make data-driven decisions.

• Social Listening and Sentiment Analysis: These tools provide insights into public perception and conversations around brands.

Influencity Weaknesses

• Complex Interface: The platform’s interface can be overwhelming for new users due to its extensive features.

• High Cost: The pricing structure may be prohibitive for small businesses or those just starting with influencer marketing.

• Limited Free Trial: The free trial is limited in functionality, requiring a commitment to a paid plan to fully explore the platform’s capabilities.

Learn more 👉 Influencity Alternatives.

3. Gleemo

Gleemo redefines influencer discovery with AI semantic search and a database of 100M+ influencers​​ across Instagram, YouTube, TikTok, and ​​Amazon. Unlike traditional keyword-based tools, Gleemo’s AI analyzes bios, captions, and hashtags to surface hyper-relevant creators—including hard-to-find micro and nano influencers.

Key Features of Gleemo

Gleemo stands out with its AI-powered semantic search and extensive database of over 100 million influencers. Here are some of its key features:

Influencer Discovery

Gleemo’s database includes ​100M+ influencers across Instagram, TikTok, YouTube, and Amazon. Users can filter creators by hashtags, keywords, engagement rates, follower range, and audience demographics (age, gender, location). This tool helps brands identify nano- to mega-influencers in seconds, with a focus on niche alignment and authentic audiences.

Influencer Analytics

Gleemo provides ​data-driven insights to optimize campaigns:

• Audience Demographics: Analyze the age, gender, location, and interests of an influencer’s followers.

• Engagement Metrics: Compare creators’ historical performance, including top-performing posts and engagement trends.

• Fake Follower Check: Identify fake followers to ensure partnerships with authentic influencers.

Influencer Management

Gleemo provides a centralized dashboard to manage influencer relationships, track collaboration status, and streamline campaign execution.

Influencer Outreach

Gleemo’s influencer outreach tool streamlines connecting with influencers, offering access to ready-made templates, bulk outreach, and response tracking for impactful influencer marketing campaigns.

Gleemo Pricing

Gleemo provides a ​free trial with 30 monthly search credits and core analytics, while its budget-friendly paid plans start at $44/month (billed yearly) or $59/month (billed monthly), both offering 1,000 credits and advanced tools like influencer management and CSV exports. This structure balances accessibility for small teams with scalable options for high-volume campaigns.

Gleemo Strengths

• 100M+ Influencers Across 4 Platforms: Gleemo covers Instagram, YouTube, TikTok, and Amazon—a game-changer for e-commerce campaigns.

• AI Semantic Search: Gleemo’s AI analyzes bios, captions, and hashtags contextually.

• 30+ Advanced Filters: Narrow results by engagement rate, audience age, location, brand affinity, and more.

• Influencer Management: Track collaboration statuses, send bulk outreach, and monitor campaign progress in one place.

• More cost-effective: Gleemo offers monthly subscriptions starting at $59/month, eliminating financial risks for seasonal or experimental campaigns!

Gleemo Weaknesses

• Limited Advanced Features: While strong in discovery, it may lack some advanced campaign management features offered by competitors.

Comparing Heepsy vs Influencity vs Gleemo

Each influencer marketing platform has its own unique advantages. A detailed comparison of the three will follow:

Database and Coverage

• Heepsy: Boasts an extensive database of over 11 million influencers across Instagram, TikTok, and YouTube.

• Influencity: Offers access to over 200 million indexed profiles across Instagram, TikTok, and YouTube.

• Gleemo: Features a vast database of 100 million influencers across Instagram, YouTube, TikTok, and Amazon.

Search and Discovery

• Heepsy: Provides advanced search filters for precise targeting but lacks AI-powered search.

• Influencity: Offers granular search filters and audience overlap analysis but may be complex for new users.

• Gleemo: Utilizes AI semantic search and over 30 advanced filters for efficient and precise influencer identification.

Campaign Management

• Heepsy: Offers campaign creation tools and tracking features but may be limited for large-scale campaigns.

• Influencity: Provides robust campaign management tools, including personalized email templates and bulk management, but requires a learning curve.

• Gleemo: Focuses on discovery and management with essential analytics for campaign execution.

Pricing

• Heepsy: Starts at $69/month, with higher tiers offering more features.

• Influencity: Starts at $398/month, with enterprise options available.

• Gleemo: Starts at $44/month (billed yearly) or $59/month (billed monthly), with a free trial option.

The Future of Influencer Marketing

In the evolving world of influencer marketing, the choice of tool can significantly impact your campaign’s success. By understanding the strengths and weaknesses of Heepsy, Influencity, and Gleemo, you can make an informed decision that aligns with your brand’s specific needs and goals.

Final Recommendation

• Choose Heepsy if you’re a small to medium business looking for an affordable and user-friendly option to start your influencer marketing journey.

• Opt for Influencity if you’re a mid-tier to larger brand needing comprehensive tools for influencer discovery, campaign management, and social media management, despite its steeper learning curve and higher cost.

• Prioritize Gleemo if you’re an e-commerce brand or agency seeking advanced AI-driven discovery, broad platform coverage including Amazon, and cost-effective solutions.

For most brands and agencies, Gleemo strikes the best balance between affordability, innovation, and scalability. Ready to elevate your influencer marketing strategy? Start your free trial with Gleemo today and experience the power of AI-driven influencer discovery.