As the leader of global e-commerce, Amazon has profoundly changed the development of global consumption patterns. Influencers are the key to deepening the connection between brands and consumers. 36% believe that content generated by influencers is more effective than brand posts.
Therefore, brands must master how to find and work with Amazon influencers, which will be the key to opening up a new era of the market.
This article will elaborate on the specific methods of establishing cooperation with Amazon influencers.
How to Find Amazon Influencers: 3 Methods
Method1: Browse Creators on Amazon Search
While Amazon doesn’t have a specific influencer search feature, you can find influencers through Amazon Live、Amzaon finds and the #FoundItOnAmazon feed.
- Go to #FoundItOnAmazon Feed
Choose your interested topic/category and click on the influencer you are interested will bring you to his/her Amazon Storefront page.
- Amazon Live
Amazon Live is a great way to find influencers on Amazon. Amazon Live offers live broadcasts where brands and influencers can showcase their products and interact with their audience.
You can browse influencers in various categories such as beauty, pets, gaming, technology, etc.
If you are a brand in the sports and health field, click on the fitness section and you will see influencers in different fitness fields.
If you already have a suitable influencer, you need to search for the influencer’s name again to enter their profile page, and then contact them through the social media platforms displayed on the homepage.
- Amazon Finds
Amazon finds is another good choice to find influencers.
By selecting a field that matches your brand through the interest directory, you can see many influencers in related fields.
Once you have an influencer you want to connect with, you can click on his/her profile picture to enter the influencer’s homepage. Usually, the homepage will display all the influencer’s social media contacts.
Method2: Explore #Amazon Hashtags on Social Media
You will find many influencers actively promoting their Amazon influencer marketing platform or storefront on social media applications, such as Instagram, TikTok, YouTube, etc.
- Search Relevant Hashtags
#AmazonFinds
#AmazonDeals
#AmazonPrime
#AmazonFinds
#AmazonFashion
#FoundItOnAmazo
This list is not all-inclusive, just some of the popular ones, but there are niche tags in each category. Go through some posts and sort out the tags that other Amazon influencers are using.
Instagram will show you the option to follow the hashtag.
TikTok will list related tags that others have searched for to help you discover more influencers in the same field.
- Use YouTube’s Native Search
YouTube has a sophisticated search engine. You can find influencers with Amazon storefronts by searching for Amazon-related keywords like “Amazon Prime” or “Amazon Harvest.”
- Use X(Twitter) and Reddit
You can search for Amazon influencers on X and Reddit. Keywords like “Amazon influencer + your niche”. For example, “Amazon influencer beauty/makeup”.
Alicia Keys has 28.9M followers and is the founder of Keyssoulcare. You can find links to related websites and even various social media platforms on her homepage. It also recommends other influencers who “you might like”.
It is worth noting that you can browse her followers page to find influencers in other beauty fields that they follow.
Similarly, Reddit has its own Amazon influencer community, where you are likely to find influencers who may be interested in working with you on Amazon stores.
- Use Google Search and LinkedIn
Google: A simple yet effective way to find Amazon influencers is by using Google search. Combine keywords like “Amazon influencer,” “Amazon storefront”, or specific niches like “beauty Amazon influencer”.
Google will return profiles, blog posts, and other content from influencers that may not show up directly on social media or influencer platforms.
LinkedIn: Another way to find Amazon influencers is by searching for them on LinkedIn. Many influencers with significant followings often list their partnerships, including Amazon collaborations, on their LinkedIn profiles.
Start with a simple keyword search related to your industry or niche.
For example, if you work in artificial intelligence, you might search for “AI expert” or “computer engineer” or other terms.
After the keyword search, use LinkedIn’s filters to narrow down the results. For example: location, industry, etc.
Please pay attention to industry-specific hashtags or analyze popular hashtags. Learning to use hashtags can also help you find the right influencers. LinkedIn groups and events can also help you connect with influential people in your industry.
Method3: Leverage Influencer Marketing Platforms
Influencer marketing platforms are naturally designed to find out influencers, as they provide specialized features and tools. Here are a few popular options:
Gleemo is a comprehensive Amazon influencer application for search and management. By specializing exclusively on Amazon influencers, Gleemo is able to provide a richer database, better support, and ROI. Gleemo excels in the niche it targets instead of establishing itself as an app for general use.
Modash is a fairly sought after application in the Amazon influencer marketing sphere. It can provide you with a large database of potential candidates. With filters for engagement rates, follower count, and location, it’s easy to identify influencers who match your target audience and brand style.
Another versatile platform that allows you to search based on engagement rate, follower count, and more. Influencity’s database includes a range of Amazon influencers and enables you to track influencer campaigns to measure impact.
How to Reach Out Amazon Influencers?
With some planning and consideration, you can craft your communication with the Amazon influencer that you want to work with. Keep in mind the following tips:
1. Personalize Your Words and Communication
When you reach out to influencers, make sure that you mention specific details about their work or style that lets them know that you’re genuinely interested in working with them. Influencers receive tons of messages everyday. It is important to stand out. Also, mentioning their name can increase the chances of getting their attention.
2. Mention the Details
Mentioning clearly what you want out of them can save a lot of time and establish that you’re approaching them with a plan in mind.
3. Talk about the Mutual Benefits
Make sure to discuss the benefits that they could get out of this partnership. It can be the payment, perks, offers, etc.
Apart from this, being clear about your product can also help the influencer or content creator in their creative process. Provide as many details as possible about your product. You should also leverage as many promotion channels as possible. Don’t limit yourself to social media.
Conclusion
Successfully finding and connecting with Amazon influencers requires brands to make smart choices, carefully plan, and maintain lasting relationships in order to stand out in the fiercely competitive market and create a win-win situation.
By leveraging cutting-edge third-party platforms, such as Gleemo’s powerful AI-driven dashboard, you can precisely match influencers who align with your relevant market or niche. Book a demo with us to learn more.
