Modash vs Upfluence vs Gleemo: Comparing the Best Influencer Marketing Tools for Your Brand

The influencer marketing industry is booming, with brands increasingly leveraging creators to connect with audiences and drive measurable results. With platforms like ​Modash, Upfluence, and Gleemo dominating the market, brands often struggle to identify which solution aligns best with their goals. In this comprehensive comparison, we break down the features, strengths, and weaknesses of each tool to help you make an informed decision.

Why Influencer Marketing Tools Matter

Modern influencer campaigns require precision, scalability, and data-driven insights. The right tool empowers brands to:

• Discover niche creators aligned with their audience.

• Analyze engagement metrics, audience demographics, and campaign ROI.

• Manage outreach, payments, and relationships efficiently.

• Track cross-platform performance in real time.

Let’s explore how Modash, Upfluence, and Gleemo tackle these challenges—and where they excel.

1. Modash

Modash is a favorite among e-commerce giants like Victoria’s Secret and Mont Blanc, offering access to 250M+ creators across Instagram, TikTok, and YouTube.

Key Features

Here are some top features of the platform.

Influencer Discovery

Modash boasts the largest influencer database in the market, with over 250M+ creator profiles from Instagram, TikTok, and YouTube. Its advanced search tools allow brands to pinpoint influencers with precision using:

• Influencer Filters: Location, engagement rate, bio keywords, hashtags, follower growth rate, and fake follower detection.

• Audience Filters: Demographic data (age, gender), geographic location, language, interests, and audience authenticity.

• Niche Targeting: Identifies micro-influencers and non-traditional creators who resonate with niche audiences, bypassing oversaturated markets.

A standout feature is the ability to uncover influencers who don’t self-identify as creators, enabling brands to tap into untapped audiences.

Campaign Tracking

Tracking live influencer content manually is time-consuming and error-prone. Modash automates this process by capturing all campaign posts—including ephemeral Stories—without requiring creator authentication. The platform generates real-time reports on metrics like views, clicks, and sales, with filters to segment data by platform, date, or influencer.

Outreach & Relationship Management

Modash’s unified inbox integrates with Gmail or Outlook, displaying influencer details (e.g., past campaigns, notes, or custom tags) alongside email threads. Brands can send personalized outreach emails directly from the platform, leveraging data like birthdays or interests to craft compelling messages.

Influencer Payments

Modash simplifies payments by supporting 36 currencies across 180 countries. Brands send funds via the platform, and influencers receive payments through their preferred method.

Modash Pricing

Modash uses a tiered pricing model with monthly or annual billing options:  

Essentials Plan

At $199 per month, this plan includes features like searching 250M+ creators, analyze 300 profiles, unlock 150 emails, track 100 influencers, and collect unlimited content, suitable for small teams starting with influencer marketing.

Performance Plan

Priced at $499 per month, this plan allows users to analyze 800 profiles, unlock 400 emails, track 250 influencers, collect unlimited content, and include up to 5 team members. It’s ideal for teams looking to scale their influencer marketing efforts.

Custom Plan

This custom plan provides higher limits, more team seats, and additional features like API access and SSO. It’s tailored for brands with sophisticated influencer marketing programs.

Modash Strengths

• Massive Influencer Database: Modash has a massive database of over 250 million influencers to help you screen candidates based on a variety of criteria. Ideal for finding nano- and micro-influencers in untapped niches.

• User-Friendly Interface: Intuitive design enhances user experience, especially for those new to influencer marketing.

• Transparent Pricing: Starts at $199/month (annual plan) with a 14-day free trial.

Modash Weaknesses

Limited Platform Coverage: Focuses primarily on Instagram, TikTok, and YouTube, lacking integration with platforms like Twitch and Twitter.

Basic Campaign Tools: Lacks advanced workflow automation or affiliate management features.

Learn more 👉 Modash Alternatives.

2. Upfluence

Upfluence caters to enterprise clients like Marriott and Verizon, offering end-to-end campaign management across 8M+ influencers on Instagram, TikTok, YouTube, Twitch, and Pinterest.

Key Features

Here are some top features of the platform.

Influencer Discovery and Analysis

Upfluence’s search engine enables users to find influencers across Instagram, TikTok, YouTube, Twitch, and other platforms using filters like audience demographics, engagement rates, and content relevance. A unique feature is its ability to identify influencers already engaging with a brand, fostering authentic collaborations.

Campaign Management and Outreach

The platform streamlines workflow with tools for tracking collaboration statuses and automating outreach, including drip emails and follow-ups. However, outreach must be conducted individually rather than in batches, which can be time-consuming.

Performance Analytics and Affiliate Integration

The platform generates detailed campaign reports, analyzing metrics like reach, engagement, and conversions across social media platforms. It integrates with e-commerce systems to track affiliate sales and measure ROI.

Social Listening and Free Tools

Upfluence’s social listening capabilities help brands identify organic creators discussing their products or industry. Free tools like the Chrome Extension provide instant access to influencer analytics directly from social platforms.

Payment and Commission Tracking

Upfluence simplifies financial management by processing payments via PayPal, Stripe, or bank transfers.

Upfluence Pricing

Upfluence doesn’t show their pricing publicly. Because they custom quote brands most often based on the size and needs of the company. According to reports, it prince start at $478/month.

Upfluence Strengths

• Robust Integrations: Syncs with Shopify, Klaviyo, and CMS platforms for seamless data flow.

• Agency Support: Optional hands-on assistance for large-scale campaigns.

• ​Compliance & Reporting: Advanced tools for FTC disclosure tracking and tax compliance.

Upfluence Weaknesses

• High Cost: Plans start at ​$478/month, with annual commitments required.

• Limited Influencer Pool: Struggles with global or hyper-niche campaigns due to a smaller database.

• Steep Learning Curve: Overwhelming for small teams or first-time users.

Learn more 👉 Upfluence Alternatives.

3. Gleemo

Gleemo disrupts the market with ​AI-powered semantic search and a ​100M+ influencer database spanning Instagram, YouTube, TikTok, and ​Amazon—a unique edge for e-commerce brands.

Key Features

Here are some top features of the platform.

Influencer Discovery

Gleemo’s database includes ​100M+ influencers across Instagram, TikTok, YouTube, and Amazon. Users can filter creators by hashtags, keywords, engagement rates, follower range, and audience demographics (age, gender, location). This tool helps brands identify nano- to mega-influencers in seconds, with a focus on niche alignment and authentic audiences.

Influencer Analytics

Gleemo provides ​data-driven insights to optimize campaigns:

• Audience Demographics: Analyze age, gender, location, and interests of an influencer’s followers.

• Engagement Metrics: Compare creators’ historical performance, including top-performing posts and engagement trends.

• Fake Follower Check: Identify fake followers to ensure partnerships with authentic influencers.

Influencer Management

The platform offers a ​unified dashboard to streamline collaboration:

• Campaign Tracking: Monitor influencer-generated content (posts, Stories) and track metrics like views, clicks, and sales.

• Team Collaboration: Share notes, lists, and updates in real-time, eliminating the need for external communication tools.

Influencer Outreach

Gleemo’s influencer outreach tool streamlines connecting with influencers, offering access to ready-made templates, bulk outreach, and response tracking for impactful influencer marketing campaigns.

Gleemo Pricing

Gleemo provides a ​free trial with 30 monthly search credits and core analytics, while its budget-friendly paid plans start at $44/month (billed yearly) or $59/month (billed monthly), both offering 1,000 credits and advanced tools like influencer management and CSV exports. This structure balances accessibility for small teams with scalable options for high-volume campaigns.

Strengths

• AI-Driven Efficiency: The semantic search and advanced filters make influencer discovery faster and more accurate.

• Broad Platform Coverage: Integrates with major social media platforms, including Amazon, expanding reach and opportunities.

• Cost-Effective: Offers a free trial and flexible pricing, making it accessible for businesses of various sizes.

Weaknesses

• Limited Advanced Features: While strong in discovery, it may lack some advanced campaign management features offered by competitors.

Comparing Modash vs Upfluence vs Gleemo

Each influencer marketing platform has its own unique advantages. A detailed comparison of the three will follow:

Database and Coverage

• Modash: Boasts the largest database with over 250 million influencers but focuses on Instagram, TikTok, and YouTube.

• Upfluence: Offers extensive coverage across multiple platforms but has a smaller influencer pool compared to Modash.

• Gleemo: Features a vast database of 100 million influencers and stands out with Amazon integration, appealing to brands targeting e-commerce audiences.

Search and Discovery

• Modash: Provides detailed filters for demographics, engagement, and audience specifics.

• Upfluence: Allows searching by engagement rates, audience size, and unique metrics like brand affinity.

• Gleemo: Utilizes AI semantic search and offers 30+ advanced filters for precise influencer identification.

Campaign Management

• Modash: Offers basic to campaign management tools with a user-friendly interface.

• Upfluence: Provides advanced tools including workflow automation and affiliate program management.

• Gleemo: Focuses on discovery and management, with essential analytics for campaign execution.

Pricing

• Modash: Starts at $199/month, potentially limiting for smaller businesses.

• Upfluence: Higher entry point at $478/month, requiring a 12-month commitment.

• Gleemo: More flexible pricing with a free trial, making it accessible for a broader range of businesses.

The Future of Influencer Marketing

As the industry evolves, AI and cross-platform versatility are becoming critical differentiators. While Modash and Upfluence remain strong contenders, Gleemo’s semantic search and Amazon coverage position it as the future-forward choice for brands prioritizing innovation and scalability.

Final Recommendation:

• Prioritize Amazon & AI? Choose Gleemo.

• Need affiliate tools? Opt for Upfluence.

• Budget-conscious with TikTok/Instagram focus? Modash wins.

Ready to revolutionize your influencer strategy? 💡 Start your free Gleemo trial today and transform your influencer marketing strategy!