Influencer marketing demands precision, scalability, and platform versatility. While Later has been a staple for Instagram and TikTok campaigns, its limitations—like shallow analytics, opaque pricing, and narrow platform support—leave brands needing more robust tools. Below, we dissect 8 powerful Later alternatives, with Gleemo emerging as the top AI-driven choice for discovery, management, and ROI.
Why Consider Alternatives to Later
Before exploring alternatives, let’s break down Later’s key weaknesses:
- Limited Tracking Capabilities: No automated tracking for YouTube Videos/Shorts. And weak support for product seeding, gifting, and event tracking.
- Inadequate Filtering & Database Size: Filtering/sorting tools for the influencer database are less advanced than competitors. And small database (10M influencers) limits effectiveness for niche campaigns.
- Basic Analytics: Lacks audience demographics, fraud detection, and cross-channel attribution.
- Non-Transparent Pricing: Enterprise-tier costs deter small businesses.
Now, let’s explore tools that tackle these challenges head-on.
These are the 8 best alternatives to Later
With so many alternative influencer marketing platforms available, it can be hard to know which one is best for your needs. To make the decision easier for you, we’ve spent hours testing 8 different platforms and have compiled a list of the best ones. When comparing the options, we considered which social media platforms they supported, the search pool size… etc.
- Gleemo
- MightyScout
- Aspire
- Modash
- Traackr
- GRIN
- HypeAuditor
- CreatorIQ
8 Alternative tools to Later for influencer marketing
1. Gleemo
Social Media Scope: Instagram, YouTube, TikTok, and Amazon.
Pricing: $59 monthly plan and $531 yearly plan. You can also avail of a free trial (no credit card needed).
Best For: AI-driven discovery, Amazon influencers, and multi-platform campaigns.
Gleemo vs. Later
Why It Outshines Later:
- AI Semantic Search: Analyzes bios, captions, and hashtags contextually—no rigid keyword matching.
- Amazon Integration: Unique support for Amazon influencers to boost e-commerce sales.
- 100M+ Database: 10x Later’s reach, spanning Instagram, YouTube, TikTok, and Amazon.
- 30+ Advanced Filters: Narrow by engagement rate, audience age, brand affinity, and more.
Ideal For:
- Marketing Agencies: Efficiently filter and contact influencers in bulk.
- Brands: Identify high-relevance influencers and monitor campaign ROI.
- Creators: Analyze competitors and discover partnership opportunities.
✅ Why Choose Gleemo: For AI precision, Amazon campaigns, or multi-platform scalability. Its free trial and $59/month plan make it ideal for startups to agencies.
2. MightyScout
Social Media Scope: Instagram, YouTube, and TikTok.
Pricing: Start from $249/month.
Best For: Tracking Stories, product seeding, and automated reporting.
MightyScout vs. Later
Why It Outshines Later:
- Advanced Content Tracking: Auto-captures Stories, product seeding, and event content—Later struggles with these.
- Multi-Brand Features: Streamlines workflows for agencies managing multiple clients.
- Affordable & Flexible: No long-term contracts; ideal for seasonal campaigns.
Limitations:
- No Outreach Tools: Requires manual influencer communication.
- Limited E-Commerce Integrations: Supports only Shopify and WooCommerce.
✅ Why Choose MightyScout: For brands needing reliable tracking of ephemeral content (e.g., Stories) and automated ROI reporting.
3. Aspire
Social Media Scope: Instagram, YouTube, TikTok, Twitch, X, Pinterest, and Blogs.
Pricing: Start from $2,499/month (as reported by various sources).
Best For: Enterprise brands needing agency services and paid collaborations.
Aspire vs. Later
Why It Outshines Later:
- Agency Support: Offers end-to-end campaign management for hands-off brands.
- Creator Marketplace: 1M+ influencers apply to campaigns via briefs.
Limitations:
- High Cost: Prohibitive for small businesses.
- Tracking Gaps: Struggles with product seeding and event content.
✅ Why Choose Aspire: For large brands prioritizing paid partnerships and agency-led execution.
Learn more 👉 Aspire Alternatives.
4. Modash
Social Media Scope: TikTok, Instagram, and YouTube.
Pricing: Starts from essentials $199 per month (but pay yearly).
Best For: TikTok/Instagram scalability and Shopify integration.
Modash vs. Later
Why It Outshines Later:
- Larger Influencer Database: Modash boasts 250M+ influencers vs. Later’s 10M, making it far better for niche audiences, specific locations, or scalable campaigns.
- Transparent Pricing: Modash offers clear, upfront pricing (Later requires a demo/sales call, hiding costs until commitment).
Limitations:
- Not a TikTok Marketing Partner (Later’s official status may offer TikTok campaign advantages).
- Cannot recruit existing customers as influencers (Later’s unique strength).
✅ Why Choose Modash: Choose Modash for larger campaigns, precise targeting, transparent costs, and reliable tracking.
Learn more 👉 Modash Alternatives.
5. Traackr
Social Media Scope: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, and Blogs.
Pricing: Starts from essentials $25,000/year.
Best For: Enterprise reputation management and competitor benchmarking.
Traackr vs. Later
Why It Outshines Later:
- Multi-Year Trend Analysis: Tracks brand sentiment over time.
- Collaboration Hub: Built-in CRM for approvals and team workflows.
- Affiliate Support: Manages payments and tracks affiliate campaigns.
Limitations:
- Prohibitive Cost: Minimum $25k/year.
- Both hava a small Database (Traackr’s 13M influencers).
✅ Why Choose Traackr: For Fortune 500 brands analyzing long-term brand health.
6. GRIN
Social Media Scope: Instagram, YouTube, and TikTok.
Pricing: Not transparent on its official website. Yet, sources like Capterra tell us that it starts from $999 per month with an annual contract.
Best For: DTC brands leveraging Shopify integrations.
GRIN vs. Later
Why It Outshines Later:
- Scalability for Enterprise Needs: GRIN’s automation and workflow tools enable collaboration with hundreds of influencers without hiring additional staff, ideal for large campaigns.
- Shopify Integration: GRIN offers seamless Shopify integration, automating product seeding, order tracking, and ROI measurement—critical for DTC brands.
Limitations:
- Weak Discovery Features: GRIN’s influencer discovery tools have faced criticism since late 2022, with users calling them less effective than Later’s.
- Limited Integrations: GRIN lacks integrations beyond major platforms like Shopify, whereas Later offers broader social platform coverage (e.g., Facebook, Pinterest).
✅ Why Choose GRIN: GRIN dominates for enterprise-scale efficiency and Shopify integration, while Later suits smaller brands prioritizing TikTok, customer recruitment, or cost flexibility.
7. HypeAuditor
Social Media Scope: Instagram, TikTok, Twitch, X (Twitter), and YouTube.
Pricing: Not available on its website. You can catch a glimpe of its range from $299/mo to $499/mo according to TrustRadius.
Best For: Brands prioritizing fraud detection and audience authenticity.
HypeAuditor vs. Later
Why It Outshines Later:
- Audience Fraud Detection: HypeAuditor’s fake follower analysis ensures partnerships with credible influencers (Influencity lacks this feature).
- Workflow Automation: Schedule campaigns, approve content, and manage payments in-platform (Influencity offers no scheduling or payment tools).
Limitations:
- No Stories Tracking: Critical gap for brands relying on Instagram/Facebook Stories for engagement. Later tracks Stories but struggles with YouTube/Shorts.
- Weak TikTok Support: HypeAuditor’s TikTok database is small and lacks tracking; Later’s TikTok Marketing Partner status offers advantages.
✅ Why Choose HypeAuditor: Its focus on audience quality and campaign transparency makes it superior for minimizing fraud risk and optimizing ROI.
Learn more 👉 HypeAuditor Alternatives.
8. CreatorIQ
Social Media Scope: Instagram, YouTube, TikTok, Facebook, and Pinterest.
Pricing: CreatorIQ’s pricing is not available without a call scheduled. Capterra suggests it starts around $36k/year.
Best For: Data-driven enterprises requiring predictive analytics.
CreatorIQ vs. Later
Why It Outshines Later:
Private Influencer Marketplace: Create a branded portal to curate and manage exclusive influencer partnerships, a unique feature unmatched by Later.
Support YouTube Tracking: While both struggle with tracking product seeding/gifting, CreatorIQ avoids Later’s critical gap—no YouTube/Shorts tracking limitations.
Limitations:
- Both platforms have relatively small influencer databases for discovery (CreatorIQ’s 20M+).
- No trial: CreatorIQ does not offer a free trial and requires a long-term contract.
✅ Why Choose CreatorIQ: Its focus on scalability and customization makes it a powerhouse for global campaigns.
Learn more 👉 CreatorIQ Alternatives.
How to Choose the Right Later Alternative
By aligning these criteria with your brand’s goals, you can replace Later’s limitations with a tool that drives measurable impact in 2025’s evolving influencer landscape. Selecting the best Later alternative hinges on three key factors:
- Define Goals: Prioritize discovery (Gleemo, HypeAuditor) vs. management (Aspire, GRIN).
- Budget Constraints: Startups favor Gleemo or MightyScout; enterprises invest in Traackr or CreatorIQ.
- Platform Needs: For Amazon or multi-channel campaigns, Gleemo leads. For TikTok/Instagram, Modash excels.
- Tracking Demands: MightyScout dominates Story and product seeding tracking.
Why Gleemo is the Ultimate Later Alternatives
While Later’s narrow platform focus and basic analytics hinder growth, Gleemo bridges gaps with:
- AI Precision: Semantic search uncovers niche creators Later misses.
- Amazon Integration: Drives e-commerce sales via Amazon influencers.
- Cost Efficiency: $59/month with a free trial vs. Later’s opaque enterprise pricing.
For agencies, brands, and creators, Gleemo’s blend of AI innovation and multi-platform reach delivers unmatched ROI.
Ready to Upgrade? Start your free Gleemo trial today and transform your influencer marketing strategy.
