For marketers of various brands, building authentic connections with trusted influencers who provide valuable recommendations is essential. In fact, 70% of consumers trust an influencer’s opinion more than traditional celebrity endorsements today.
Despite the rise influencer marketing, tracking metrics and benefits reaped from it can be a challenge. That’s where influencer metrics tracking platforms come in. In this post, you can check out a list of 10 best platforms and also best strategies.
10 Best Platforms for Influencer Metrics Tracking
1. Modash
Modash offers one of the most advanced influencer tracking solutions, focusing on discovering and managing influencer relationships. Their tools provide detailed reports on influencer reach, engagement, and audience demographics, allowing brands to ensure their influencers are truly delivering value. Modash’s influencer marketplace also lets brands identify the best creators in real-time.
Free trial for 14 days. Paid plans start at $299/month (paid monthly) or $199/month (paid annually).
2. Gleemo
Gleemo is an all-in-one platform tailored for B2C e-commerce, app companies, and brands to discover, analyze, and manage influencers across Instagram, TikTok, YouTube, and more. It connects with Shopify to track influencer-driven sales using promo codes, making it easy to measure ROI.
Unique to Gleemo is its focus on Amazon influencers, offering the most comprehensive database to find influencers and their storefronts. It also tracks their activity on social media, giving you a complete view of their online influence.
Gleemo’s user-friendly interface makes it super easy to track influencer content across different platforms, with clear metrics to help you optimize your campaigns. If you’re exploring other options, you might want to check out this blog about Grin Alternatives.
Free version available with 50 Search Credits per Month. Paid plans start at $59/month for more advanced tools.(No credit card required.)
3. Promoty
Promoty is an influencer management tool that excels in simplicity and ease of use, making it ideal for beginners. It allows you to chat with influencers within the app, create customized boards for influencer content and campaigns, and add labels and notes to organize your efforts.
With pricing starting at $145/month, Promoty is a great option for those looking to move beyond spreadsheets but may not suit more advanced influencer marketing strategies.
4. Grin
Grin offers a robust suite of influencer marketing tools, including detailed tracking features that help marketers assess influencer performance and campaign outcomes.
It provides customizable analytics dashboards that help brands measure engagement rates, conversions, and content performance across multiple social media platforms.Grin’s handy and intuitive mobile dashboard ensures their overall experience with your brand isn’t compromised.
5. Meltwater
Meltwater is a media intelligence platform ideal for small brands and enterprises looking for basic influencer campaign management and advanced data analytics. It covers major social media platforms like Instagram, YouTube, TikTok, Facebook, and Twitter.
Meltwater provides media monitoring to track brand performance, social media management for customer engagement, and consumer intelligence tools for deeper audience insights.
Additionally, Meltwater supports influencer marketing, enabling brands to collaborate with relevant influencers and expand their reach across various social media platforms.
The platform also includes sales intelligence tools, providing valuable insights to optimize sales strategies and drive revenue growth through data-driven decisions.
6. Traackr
Traackr is a powerful influencer marketing platform ideal for enterprises, offering deep insights into influencer content performance, spending, and campaign impact. It allows payment to influencers across 215 countries and segments them into custom groups for efficient management.
However, it comes with a steep learning curve and can be slow, as influencer data must often be manually added to the platform. Pricing is custom-quoted, and there is no free trial. Traackr excels in performance analysis but may not be ideal for smaller teams or businesses.
7. Upfluence
Upfluence is a versatile platform that helps brands track influencer performance and manage campaigns. It combines influencer discovery, performance tracking, and ROI analysis into one platform.
Upfluence’s campaign dashboard tracks performance across social media channels, making it easier to assess the true impact of your influencer partnerships.
Upfluence is also friendly in terms of payment since it’s compatible with 69 countries, including the U.S., E.U., and Canada.
8. CreatorIQ
CreatorIQ provides a comprehensive solution for managing influencer relationships and tracking campaign performance. This platform offers in-depth influencer insights, including audience demographics, engagement rates, and ROI analysis.
CreatorIQ also offers customizable reporting, making it easier to evaluate your influencer marketing campaigns’success.The information creators add here is automatically added to their profile in your dashboard.
9.NeoReach
NeoReach offers 40 different filtering dimensions, making your search easier and more precise. With the ability to use keywords such as brand mentions and competitor mentions, you can find influencers who are highly relevant to your brand.
This powerful filtering system ensures that you can connect with the most suitable influencers, tailored to your specific marketing needs.
10. BuzzSumo
BuzzSumo is a well-established digital marketing tool, with influencer discovery as one of its key features. With BuzzSumo, you can find influencers across platforms like Facebook, Instagram, and Twitter. By registering with a business email and phone number, you can enjoy a 7-day free trial without any hassle.
One of the standout benefits of BuzzSumo is that it doesn’t require linking a dual-currency credit card, so you won’t have to worry about unexpected charges after the trial period ends. It’s a straightforward and risk-free way to explore the platform’s powerful influencer marketing capabilities.
6 Effective Ways to Track Influencer Performance
Tracking performance is essential for the success of any influencer marketing campaign. Without it, you won’t know if your strategy is truly effective. Simply counting likes or comments on a post doesn’t give you the full picture. To accurately assess your campaign’s success, you need to focus on deeper metrics such as clicks, sign-ups, sales, and other key conversions
This allows you to identify what’s working, where to make adjustments, and how to optimize your influencer partnerships for maximum impact.
A well-structured tracking system not only provides these crucial insights but also reveals which influencers are driving results and which types of content are generating the most engagement.Here are some effective ways to track influencer performance:
1.Set Clear KPIs
Before launching your campaign, define the key performance indicators (KPIs) that matter most to your brand. These could include metrics like reach, engagement rate, website traffic, or conversions. Establishing clear goals from the start helps you measure the success of your influencer partnerships.
2.Use UTM Parameters and Promo Codes
UTM parameters are a great way to track the effectiveness of influencer-driven traffic to your site. By adding unique UTM links to influencer posts, you can monitor how much traffic comes from each influencer. You will have to fill in four fields:
- Website URL(link to your product page)
- Campaign source (“Influencer”)
- Campaign medium (platform name)
- Campaign name (@username).
Similarly, custom codes are a powerful tool that allows brands to track sales directly generated from influencer content. By providing unique discount codes or promotional links to influencers, brands can measure the effectiveness of each influencer’s efforts in driving conversions.
3.Monitor Engagement Metrics
Engagement metrics like likes, comments, shares, and saves give you insight into how your audience is interacting with the influencer’s content. High engagement generally indicates that the influencer’s followers are interested in your brand, products, or services.
4.Track Website Traffic and Conversions
Using tools like Google Analytics, you can monitor spikes in website traffic during the influencer campaign period. Look for patterns in behavior, such as an increase in time spent on the site or higher conversion rates, to gauge the campaign’s effectiveness.
5.Track ROI and Sales
Ultimately, the goal of any influencer marketing campaign is to drive sales and increase revenue. By analyzing the direct impact on sales—whether through tracked links, custom promo codes, or referral sales—you can gain valuable insights into how effectively influencers are converting their audiences.
This data enables you to accurately measure the true return on investment (ROI) from your influencer partnerships, providing valuable insights into campaign performance.
By understanding the impact of each collaboration, you can make data-driven decisions to optimize future campaigns, allocate resources effectively, and enhance overall marketing strategies.
6.Influencer Platform Analytics
Many influencer marketing platforms, like Gleemo, provide detailed analytics dashboards that track influencer metrics in one place. These tools gather influencer data from a variety of platforms, so you get a complete picture of how your campaign is performing.
Instead of piecing together data from different sources, you can see everything in one place, helping you understand trends, track results, and adjust strategies for even better outcomes.
By integrating these strategies, you can gain a full, clear picture of your influencer marketing performance. This holistic approach allows you to identify what’s working, pinpoint areas for improvement, and fine-tune future campaigns to achieve even better results, driving greater impact and ROI.
FAQs
1. How do I track influencer ROI effectively?
To track ROI effectively, use tools that monitor engagement, conversions, and sales driven by influencer content. Implement unique UTM parameters or affiliate links, and track how many conversions or sales come from each influencer.
2. How can I measure influencer engagement beyond likes and comments?
Beyond likes and comments, look for deeper metrics such as shares, saves, and sentiment analysis. Tools like Socialbakers and BuzzSumo allow you to gauge the emotional response of your audience to influencer content.
3. How do I ensure I’m working with authentic influencers?
Look for platforms that provide audience authenticity checks, such as Modash or Gleemo. These tools identify fake followers and ensure that influencers have genuine, engaged audiences.
Conclusion
Tracking influencer marketing performance in 2025 requires advanced tools that can analyze engagement, conversions, and audience demographics. Platforms like Modash, Gleemo, and HypeAuditor provide detailed insights, helping brands optimize their campaigns for maximum ROI.
By using these tools, you can make data-driven decisions and ensure that your influencer partnerships are delivering the results you need.
