HypeAuditor vs Upfluence vs Gleemo: Which is The Best Tool?

Influencer marketing has become a cornerstone of modern brand strategy, but choosing the right platform to manage campaigns can be overwhelming. This article breaks down the key features, pricing, and unique strengths of these three Influencer marketing platforms to help you identify the best fit for your business. Whether you’re a brand seeking authentic creators, an agency managing multiple campaigns, or a creator looking for partnerships, we’ll compare what each platform does best—and where they fall short.

Core Attributes of Influencer Marketing Tool: Key Comparison Factors​​

Before diving into individual platforms, let’s outline the critical factors to evaluate:

• Influencer Discovery & Database Size: Access to a large, updated database with advanced search filters.

• AI & Analytics Capabilities: Tools for audience analysis, fraud detection, and campaign performance tracking.

• Campaign Management: Features like CRM, outreach automation, and relationship tracking.

• E-commerce Integrations: Compatibility with platforms like Shopify, Amazon, or Klaviyo.

• Pricing Flexibility: Plans that cater to startups, mid-sized brands, and enterprises.

Let’s see how HypeAuditor, Upfluence, and Gleemo stack up.

1. HypeAuditor

HypeAuditor is a data-driven platform specializing in influencer analytics and fraud detection. With a database of 205M+ creators, it helps brands identify authentic influencers while avoiding fake followers and inflated engagement metrics.

Key Features of HypeAuditor

HypeAuditor is renowned for its advanced analytics and fraud detection capabilities. It offers a comprehensive suite of tools designed to streamline influencer marketing efforts. Here are some of its key features:

Audience Quality & Fraud Detection

• Analyzes influencer profiles to detect fake followers, bot-generated engagement, and suspicious follower growth spikes.

• Provides an Audience Quality Score (AQS) (1–100 scale) to evaluate the authenticity and engagement of an influencer’s audience.

• Offers 28+ metrics, including Follower Reachability (followers following ≤1,500 accounts) and breakdowns of authentic vs. bot engagement.

Influencer Discovery

• Database of 205+ million influencers across Instagram, TikTok, YouTube, Twitch, and X/Twitter, updated daily.

• Advanced filters (15+ filters, keywords, niche-specific searches) and growth rate filters (7/30/180-day growth trends).

Campaign Management

• Campaign Tracking: Monitors engagement authenticity on sponsored posts.

• Influencer Comparison: Compares up to 5 influencers simultaneously.

• Account Growth Tracking: Tracks audience quality, engagement trends, and follower growth over time.

Influencer Recruitment

HypeAuditor’s Recruitment tool streamlines the process of finding and onboarding new influencers. It offers lookalike searches, social listening to track brand mentions, and the identification of influential customers who already use your products. The tool also supports the creation of custom ambassador landing pages and lead-capture forms.

HypeAuditor Pricing

HypeAuditor does not disclose pricing publicly. Based on user reports:

• Starting Price: You can catch a glimpe of its range from $299/mo to $499/mo according to reports.

• Custom Plans: Tailored to campaign volume, integrations, and advanced features.

HypeAuditor Strengths

• Fraud Detection Excellence: HypeAuditor’s AI-driven focus on audience quality sets it apart. Its AQS and detailed metrics (e.g., fake follower ratios, and engagement authenticity) help brands avoid influencers with inflated metrics.

• Comprehensive Influencer Database: With over 205 million influencer accounts, HypeAuditor offers extensive coverage across  Instagram, YouTube, and TikTok, with filters for niche, location, and engagement.

• E-commerce Integrations: Seamlessly connects with Shopify, WooCommerce, and Magento to track sales, manage product seeding, and attribute revenue.

HypeAuditor Weaknesses

• High Cost: Subscription plans are expensive compared to competitors, potentially prohibitive for small businesses.

• Opaque Pricing: Subscription costs are not publicly listed, requiring direct consultation.

• Inaccurate Metrics​​: Issues with estimates like “Price per Post” or “Cost per Engagement” may mislead users.

• Complex Data Interpretation​​: Some users find metrics overwhelming or hard to navigate.

Learn more 👉 HypeAuditor Alternatives.

2. Upfluence

Upfluence combines influencer discovery, CRM, and affiliate marketing tools into a single platform. Its 8M+ influencer database and agency services cater to large brands seeking long-term creator relationships.

Key Features of Upfluence

Upfluence is designed to streamline influencer marketing with a focus on CRM tools and affiliate program integration. Here are some of its key features:

Influencer Search

Upfluence’s search engine filters influencers by audience demographics, engagement rates, content relevance, and location. Users can also identify influencers within their customer base using integrations with Shopify, WooCommerce, or Klaviyo. A unique“Live Capture” tool detects website visitors with social media influence, enabling brands to recruit ambassadors organically.

Influencer Relationship Management (IRM)

The IRM dashboard tracks collaboration statuses, communication history, and payment details. Features like bulk outreach templates, automated follow-ups, and influencer ranking help streamline workflows. However, batch outreach capabilities are limited, requiring manual management for large campaigns.

Campaign Analytics

Upfluence provides detailed metrics on reach, engagement, and ROI. E-commerce brands benefit from tracking affiliate links and promo codes to measure sales impact. The platform also offers free tools like a Fake Follower Checker and Engagement Rate Calculator to validate influencer authenticity.

E-commerce Integrations

Integrates with Shopify and Klaviyo for seamless product tagging, sales tracking, and email marketing synchronization.

Upfluence Pricing

Upfluence doesn’t show their pricing publicly. Because they custom quote brands most often based on the size and needs of the company. According to reports, its prints start at $478/month.

Upfluence Strengths

• Affiliate Program Excellence: Robust tools for creating and tracking affiliate links, making it easy to incentivize influencers and measure ROI.

• Agency Partnership Option: Brands can delegate campaign management to Upfluence’s team, reducing internal workload.

• Ecommerce Integration: Direct sync with Shopify and Klaviyo enhances sales tracking and marketing automation.

Upfluence Weaknesses

• High Cost: At $478/month, it’s significantly more expensive than many competitors, limiting accessibility for smaller businesses.

• Limited Influencer Pool: With only 8 million influencers (far fewer than platforms like HypeAuditor), users often need third-party tools to find niche or international creators.

• Rigid Contract Terms: Mandatory 12-month contracts lock brands into long-term commitments without flexibility.

Learn more 👉 Upfluence Alternatives.

3. Gleemo​​

Gleemo redefines influencer discovery with AI semantic search and a database of 100M+ influencers​​ across Instagram, YouTube, TikTok, and ​​Amazon. Unlike traditional keyword-based tools, Gleemo’s AI analyzes bios, captions, and hashtags to surface hyper-relevant creators—including hard-to-find micro and nano influencers.

Key Features of Gleemo

Gleemo stands out with its AI-powered semantic search and extensive database of over 100 million influencers. Here are some of its key features:

Influencer Discovery

Gleemo’s database includes ​100M+ influencers across Instagram, TikTok, YouTube, and Amazon. Users can filter creators by hashtags, keywords, engagement rates, follower range, and audience demographics (age, gender, location). This tool helps brands identify nano- to mega-influencers in seconds, with a focus on niche alignment and authentic audiences.

Influencer Analytics

Gleemo provides ​data-driven insights to optimize campaigns:

• Audience Demographics: Analyze the age, gender, location, and interests of an influencer’s followers.

• Engagement Metrics: Compare creators’ historical performance, including top-performing posts and engagement trends.

• Fake Follower Check: Identify fake followers to ensure partnerships with authentic influencers.

Influencer Management

Gleemo provides a centralized dashboard to manage influencer relationships, track collaboration status, and streamline campaign execution.

Influencer Outreach

Gleemo’s influencer outreach tool streamlines connecting with influencers, offering access to ready-made templates, bulk outreach, and response tracking for impactful influencer marketing campaigns.

Gleemo Pricing

Gleemo provides a ​free trial with 30 monthly search credits and core analytics, while its budget-friendly paid plans start at $44/month (billed yearly) or $59/month (billed monthly), both offering 1,000 credits and advanced tools like influencer management and CSV exports. This structure balances accessibility for small teams with scalable options for high-volume campaigns.

Gleemo Strengths

• 100M+ Influencers Across 4 Platforms: Gleemo covers Instagram, YouTube, TikTok, and Amazon—a game-changer for e-commerce campaigns.

• AI Semantic Search: Gleemo’s AI analyzes bios, captions, and hashtags contextually.

• 30+ Advanced Filters: Narrow results by engagement rate, audience age, location, brand affinity, and more.

• Influencer Management: Track collaboration statuses, send bulk outreach, and monitor campaign progress in one place.

• More cost-effective: Gleemo offers monthly subscriptions starting at $59/month, eliminating financial risks for seasonal or experimental campaigns!

Gleemo Weaknesses

• Limited Advanced Features: While strong in discovery, it may lack some advanced campaign management features offered by competitors.

Comparing HypeAuditor vs Upfluence vs Gleemo

Each influencer marketing platform has its own unique advantages. A detailed comparison of the three will follow:

Database and Coverage

• HypeAuditor: HypeAuditor has access to over 205 million influencers, focusing on Instagram and YouTube, and provides in-depth audience analytics and authenticity verification.

• Upfluence: Upfluence has a database of 8M+ influencers across multiple platforms including Instagram, YouTube, TikTok, Twitch, X, Pinterest, and blogs.

• Gleemo: Gleemo has a vast database of 100M+ influencers and stands out with Amazon integration, appealing to brands targeting e-commerce audiences.

Search and Discovery

• HypeAuditor: Utilizes AI and machine learning for advanced audience analytics and fraud detection, helping brands find creators that match their target audience.

• Upfluence: Allows searching by engagement rates, audience size, and unique metrics like brand affinity.

• Gleemo: Uses AI semantic search and offers 30+ advanced filters for precise influencer identification.

Campaign Management

• HypeAuditor: Primarily focuses on creator analytics and verification, offering limited campaign management tools, suitable for brands needing in-depth data support.

• Upfluence: Provides advanced tools including workflow automation and affiliate program management, ideal for large enterprise teams.

• Gleemo: Offers basic campaign management tools, including content tracking and team collaboration features, suitable for brands and agencies needing efficient campaign execution.

Pricing

• HypeAuditor: Pricing is not publicly disclosed, typically offering customized quotes based on enterprise needs, suitable for brands and agencies with ample budgets.

• Upfluence: Starts at $478/month, requiring a 12-month commitment, suitable for brands needing comprehensive campaign management.

• Gleemo: Offers flexible pricing with a free trial, starting at $59/month (billed monthly) or $44/month (billed yearly), making it accessible for businesses of various sizes.

The Future of Influencer Marketing

While HypeAuditor excels in analytics and Upfluence offers enterprise-grade CRM, ​​Gleemo emerges as the most innovative and cost-effective choice​​ for most brands. Its AI semantic search, massive database (including Amazon influencers), and flexible pricing make it ideal for agencies and businesses seeking high-impact collaborations without overspending.

For brands prioritizing fraud detection, HypeAuditor remains unmatched. Meanwhile, Upfluence suits enterprises needing full-service campaign management. But for those seeking a future-proof, agile platform, Gleemo’s AI-driven approach and affordability set a new industry standard.

​Try Gleemo’s free trial​​to experience AI-powered influencer discovery firsthand—or compare all three tools to see which aligns with your campaign goals.