Grin does not fit everyone perfectly. You might remove it from your list due to its untransparent pricing, long-term contract, and steep learning curve. Not to mention it adds friction to your workflow by requiring influencers to get authenticated in order to monitor contents generated by them.
So, if you are looking for Grin alternatives, just go through our list, ranked by three metrics: data completeness, ease of use and variety of feature.
9 Grin Alternatives List
- Gleemo
- HypeAuditor
- Influencer Marketing AI
- Heepsy
- Upfluence
- Referazon
- Influencity
- Impact
- Modash
Top 9 Best Alternatives to Grin
1. Gleemo.ai
Social media platforms covered: Instagram, YouTube, TikTok, Amazon
Searchable influencers: 100M+
Pricing: $59/mo
Gleemo.ai is an AI-powered influencer marketing platform that features search tool for Amazon influencers.
Gleemo vs. Grin
- Gleemo has a simple interface thus is easier to use compared to feature-heavy Grin which is cumbersome to small and medium businesses.
- Apart from Instagram, YouTube and TikTok, Gleemo also lets you discover and manage Amazon influencers which Grin doesn’t.
- Wth Gleemo, you can start from a lower budget at $59 per month, whereas Grin’s $999/mo annual contract is a high cost to many brands.
- Gleemo lacks lookalike tool for you to find similar influencers which Grin offers.
- Gleemo has no integrations to eCommerce platforms which Grin excels in, eg. it integrates with Shopify, WooCommerce, and Magento.
2. HypeAuditor
Social media platforms covered: Instagram, YouTube, TikTok, Twitch, X
Searchable influencers: 200M+
Pricing: $399/mo (sourced from Capterra)
Hypeauditor is an all-encompassing platform powered by AI fraud detection to help you identify autentic influencers from its extensive search pool.
Hypeauditor vs. Grin
- Hypeauditor covers two more channels than Grin: X & Twitch. This could help you a lot when you want to partner with gaming influencers.
- Hypeauditor is more affordable than Grin ($399 vs $999 per month) as clued by Capterra though both are not transparent in pricing.
- Both have a variety of features and they share similar size of search pool.
3. Influencer Marketing AI
Social media platforms covered: Snapchat, X, Linkedln, Twitch, Facebook, Youtube, Tiktok, Instagram
Searchable influencers: 400M
Pricing: Start at $75 / mo billed annually for Individuals, and start at $2,500 / mo for business ( $2,250 / mo when billed annually).
IMAI provides pricing options for individuals and businesses, as well as done-for-you services such as brand enhancement survey analysis. AI assistant and AI Bulk Outreach make it easier to contact influencers.
Influencer Marketing AI vs. Grin
- IMAI’s average pricing is much lower than Grin( $75/mo vs. $478/mo ), which is more suitable for small businesses.
- lMAI is easier to use while Grin has many features but redundant.
- IMAI covers Facebook which Grin does not, which does not suit those looking for influencer marketing on Facebook.
- IMAI has larger searchable database than Grin(400M vs. 200M) .
4. Heepsy
Social media platforms covered: Instagram, YouTube, TikTok, and Twitch
Searchable influencers: 16M+
Pricing: Start at $75/mo
Heepsy is an cost-effective influencer marketing platform that helps brands and agencies find, evaluate, and manage influencer partnerships.
Heepsy vs. Grin
- Heepsy has smaller search pool than Grin (16M+ vs. 200M+).
- With lower pricing and simpler interface, Heepsy is best for businesses looking for a beginner-friendly influencer search tool while Grin is a better choice for large brands.
- Heepsy also lets you find influencers on Twitch which Grin doesn’t.
- Heepsy has a limited e-commerce integration only to Shopify compared with Grin.
5. Upfluence
Social media platforms covered: Instagram, YouTube, TikTok, Twitch, X, Pinterest, Blogs
Searchable influencers: 8M+
Pricing: Start from $478/mo (as reported by various sources)
Upfluence is another comprehensive influencer marketing platform that features strong e-commerce integrations, affiliate marketing, and access to various channels.
Upfluence vs. Grin
- Upfluence has stronger e-commerce integrations, including Amazon, Shopify, Woocommerce, Magento, Bigcommerce, etc, whereas Grin only integrates with several of them.
- Upfluence lets you find influencers from Twitch, X, Pinterest, and blogs, which Grin doesn’t. But you might drop Upfluence if you prefer an extensive search pool since it only has 8M+ (vs. 200M+ that Grin provides).
- Pricings of both are not transparent but Upfluence is reported to be less expensive than Grin( $478/mo vs $999/mo). You might also want to compare Upfluence with its alternatives.
- Upfluence offers an automatic outreach workflow using ChatGPT-based AI mailing assistant, which Grin does not.
6. Referazon
Social media platforms covered: Amazon, X, Facebook, Youtube, Tiktok, Instagram
Searchable influencers: Not available on the official website
Pricing: Not provided, but users can choose the DIY Software option($19.99/mon )with a 14-day free trial , and a done-for-you service($1,199.99/ mon) with a month-to-month subscription basis.(Sourced from TrustRadius)
Referazon excels in Amazon influencer search and analysis for businesses of all sizes with AI-powered engine tool.
Referazon vs. Grin:
- Referazon offers AI Amazon influencer search which Grin doesn’t.
- Referazon covers comprehensive social media platforms, including Amazon, X, Facebook, Youtube, Tiktok, Instagram, whereas Grin only covers several of them.
- Grin integrates various e-commerce software and email platforms such as Instagram, Shopify, and Gmail, while Referazon does not.
7. Influencity
Social media platforms covered: Instagram, YouTube, TikTok
Searchable influencers: 200M+
Pricing: Start from $158/mo
Influencity is designed for brands looking for diverse management features and campaign maximization.
Influencity vs. Grin
- Influencity has a tierd flexible pricing that allows you to scale as your business expands. Meanwhile, monthly and annual contract are choosable. By contrast, Grin only supports annual commitment.
- Influencity is only integrated with Shopify, less integrative than Grin which has stronger e-commerce integrations, including Shopify, Woocommerce, Magento.
- Both have similar size of searchable database.
- Influencity uses follower quality score to detect doubtful fans with NLP and AI image recognition technology, whereas Grin provides fake influencer & credibility tool.
8. Impact
Social media platforms covered: Instagram, Tiktok, Youtube,Facebook, Linkedln, Pinterest.
Searchable influencers: 80k as sourced from aninfluencer.
Pricing: Not provided on the official website.
Impact stands out with an impressive number of affiliates, covering a variety of partnership types such as premium news publishers, premium news publishers, micro and macro influencers, etc.
Impact vs. Grin：
- Impact covers Facebook and Linkedln, which Grin doesn’t. But Grin has a larger influencers database than Impact. (200M vs. 80K)
- Impact has 45 direct integrations to software across a wide range of use cases and industries such as analytics tools like Supermetrics and CRM software like Hubspot, which Grin doesn’t.
- Both are not transparent in pricing.
9. Modash
Social media platforms covered: Instagram, YouTube, TikTok
Searchable influencers: 250M
Pricing: Starts at essentials $199/mo (pay yearly).
Modash vs. Grin：
- Modash is priced lower than Grin and offers monthly or annual plans, while Grin only supports annual plan.
- Influencers don’t need to sign up with Modash to analyze profiles or monitor the branded content, while Grin does.
- Both have similar social media platform coverage and searchable databases, but Grin has more e-commerce integration and automation features.
Reasons Why People Do Not Choose Grin
Grin is not a perfect choice for everyone. Here are main reasons that brands or agencies do not consider it.
- Untransparent pricing & annual contract: Grin does not unveil its pricing on its website. But sources show it’s priced at $999 per month with annual contract. It offers demo sessions and tours but typically no free trials.
- Complicated interface: the interface can be complex for you and may be overwhelming if you’re a starting influencer.
- Limited social media channels: Grin only covers YouTube, Instagram & TikTok, which adds workload to your team if you need to work with influencers from other channels, such as Amazon or Twitch.
- Authentication requirements on influencers: Grin require influencers to manually authenticate their profile in it, bringing frictions to you when checking out influencer analysis & reporting.
Wrapping up
Not everyone finds Grin’s targeted features and flexibility suitable. Thus, just explore these competitors to Grin above to hopefully find the best matched one to your marketing objective.
