Influencer marketing has become a cornerstone of modern digital strategies, and selecting the right platform to manage campaigns is critical. Modash, a well-known influencer marketing tool, provides businesses with tools for influencer discovery, campaign tracking, and payment processing. This review examines Modash’s pricing, features, strengths, and limitations to help brands determine if it aligns with their needs.
Modash Overview
Modash is an influencer marketing platform designed to streamline influencer discovery, campaign management, and performance analytics. Launched in 2018, it supports brands across industries with a database of over 250 million influencers on Instagram, YouTube, and TikTok. Key functionalities include advanced search filters, post-performance tracking, payment processing, and campaign reporting.
Key Features of Modash
Modash is favored by marketers for its comprehensive feature set designed to meet the various needs of businesses. Here are the key features that make Modash an invaluable tool for influencer marketing:
1. Influencer Search & Analytics
Modash offers robust search capabilities with filters for location, follower count, engagement rate, audience demographics, and content topics. Users can search by keywords, hashtags, or mentions to identify influencers aligned with their niche. Each profile provides detailed metrics, including:
- Engagement rate (compared to industry averages).
- Fake follower percentage (using proprietary detection tools).
- Audience demographics (age, gender, location).
- Top-performing posts and sponsored content history.
- Audience interests and overlap with competitors.
The platform also highlights “lookalike” influencers and those with influential followers, aiding in hyper-targeted campaigns.
2. Campaign Performance Tracking
While Modash doesn’t offer full-fledged campaign management, it provides tools to organize influencers into lists, track collaboration statuses, and monitor post performance. Key functionalities include:
- Content aggregation: Automatic collection of campaign posts, stories, and reels into a central dashboard.
- Shopify integration: Track sales and discount codes tied to influencer promotions.
- Post alerts: Notifications for missing ad disclosures or new content.
3. Influencer Payments
Modash simplifies payments by supporting 36 currencies across 180 countries. Brands send funds via the platform, and influencers receive payments through their preferred method. A 5% transaction fee applies.
4. Free Tools
Modash offers free utilities like the Fake Follower Check Tool and Engagement Rate Calculator to verify influencer authenticity and campaign viability.
Modash Pricing
Modash uses a tiered pricing model with monthly or annual billing options:
Essentials Plan
At $199 per month, this plan includes features like searching 250M+ creators, analyze 300 profiles, unlock 150 emails, track 100 influencers, and collect unlimited content, suitable for small teams starting with influencer marketing.
Performance Plan
Priced at $499 per month, this plan allows users to analyze 800 profiles, unlock 400 emails, track 250 influencers, collect unlimited content, and include up to 5 team members. It’s ideal for teams looking to scale their influencer marketing efforts.
Custom Plan
This custom plan provides higher limits, more team seats, and additional features like API access and SSO. It’s tailored for brands with sophisticated influencer marketing programs.
Modash Pros & Cons
Modash has been widely praised for its advanced features, making it a popular choice in influencer marketing. It has received positive feedback for its powerful functions and ease of use. However, like any platform, it has its own set of pros and cons.
Modash Pros
1. Advanced Search & Filtering
• Granular Targeting: Search by niche interests (e.g., sustainable fashion), audience age/gender, and even competitor collaborations.
• Fake Follower Detection: Flags accounts with suspicious follower activity, reducing fraud risk.
2. Transparent Pricing
• No Hidden Fees: Plans clearly outline limits (e.g., 250 profile vetting in Essentials).
• Free Trial: Offers a limited 14-day free trial, allowing users to explore the platform’s capabilities before committing to a subscription.
3. Post Tracking & Reporting
- Real-Time Alerts: Notifies users if influencers fail to disclose sponsored content.
- ROI Measurement: Tracks sales-linked metrics (e.g., Shopify discount code usage).
4. Payment Automation
• Global Support: Localized payments in 36 currencies reduce administrative hurdles.
• Tax Compliance: Automates tax form collection for international transactions.
Modash Cons
1. Limited Free Trial
• Short Evaluation Window: The 14-day trial restricts thorough testing of high-tier features (e.g., Shopify integration).
2. Learning Curve for Advanced Features
• Complex Filters: First-time users may struggle with nuanced filters like“audience reachability” or“influencer lookalikes.”
• Limited Onboarding: No dedicated training for new users beyond basic tutorials.
3. Geographic Data Gaps
• Urban Bias: Influencer data skews toward major cities, making hyper-local campaigns challenging.
• Language Limitations: Limited support for non-English content analysis.
4. Campaign Management Limitations
• No Built-In Outreach Tools: Users must rely on third-party email integrations (e.g., Gmail) for communication.
• Manual Reporting: Aggregating data across multiple campaigns requires manual exports.
5. Cost for Small Teams
• High Entry Price: The $199/month Essentials plan lacks features like bulk email exports or team collaboration tools.
Is Modash Worth It?
Modash excels in influencer discovery and payment automation, backed by a vast database and detailed analytics. However, its 14-day trial and geographic limitations may deter brands targeting hyper-local audiences. Larger enterprises may prefer platforms like Gleemo for higher scalability and AI-driven insights.
Learn more 👉 Modash Alternatives.
Explore Gleemo: A Modern Alternative
While Modash is a robust solution, brands seeking cutting-edge AI technology and broader platform coverage may consider Gleemo. It is an influencer discovery and management tool leveraging a database of 100M+ influencers across Instagram, YouTube, TikTok, and Amazon. Its AI-driven approach offers distinct advantages:
- AI Semantic Search: Analyzes bios, captions, and hashtags using advanced NLP, delivering precise matches beyond keyword-based searches.
- 30+ Advanced Filters: Narrow down influencers by engagement, audience demographics, content type, and more.
- Influencer Analytics: Track engagement metrics, audience demographics, and post performance.
- Collaboration Management: Centralized dashboard to track outreach, contracts, and campaign status.
Gleemo Pricing
Gleemo provides a free trial with 30 monthly search credits and core analytics, while its budget-friendly paid plans start at $44/month (billed yearly) or $59/month (billed monthly), both offering 1,000 credits and advanced tools like influencer management and CSV exports. This structure balances accessibility for small teams with scalable options for high-volume campaigns.
Why Gleemo Stands Out
Ideal for marketing agencies, brands, and creators, Gleemo combines AI efficiency with actionable insights to optimize influencer partnerships.
- Cross-Platform Reach: Includes Amazon influencers for e-commerce campaigns.
- Micro/Nano Influencer Discovery: AI identifies hidden gems with highly engaged audiences.
- Real-Time Data Updates: Frequent database refreshes ensure accuracy.
- More cost-effective: Take your influencer marketing to the next level for only $59/month!
Trying Gleemo as an Alternative Right Now
Modash remains a reliable choice for influencer discovery and payments, but tools like Gleemo highlight the growing role of AI in optimizing influencer strategies. Evaluate your budget, geographic focus, and need for automation to choose the best fit.
💡 Start your free Gleemo trial today and transform your influencer marketing strategy!
