Influencer marketing is a dynamic field, and the tools you choose can significantly impact your campaign’s success. While Modash has been a go-to platform for influencer discovery and analytics, it’s not without limitations. As we move into 2025, marketers are increasingly seeking alternatives that address Modash’s shortcomings—whether in platform coverage, pricing, advanced search capabilities, or campaign management.
In this article, we’ll explore 5 Modash alternatives that excel in areas where Modash falls short, helping you streamline influencer marketing with precision and efficiency.
Where Modash Falls Short in 2025
Before diving into alternatives, let‘s pinpoint Modash‘s limitations:
- Limited Platform Coverage: Influencer data covering only Instagram, YouTube and TikTok, a critical gap for e-commerce brands.
- Basic Search Functionality: Relies on keyword matching rather than AI-driven contextual analysis.
- High Pricing Tiers: Costs can escalate quickly for teams needing advanced features.
- Niche Influencer Discovery: Struggles to identify micro and nano influencers in specialized niches.
- CRM Limitations: Offers minimal tools for long-term relationship management.
Now, let’s explore tools that tackle these challenges head-on.
5 Alternative tools to Modash for influencer marketing
- Gleemo
- Upfluence
- HypeAuditor
- Aspire
- Influencity
1. Gleemo
Best For: AI-driven influencer discovery, Amazon integration, and hyper-granular filtering.
Why It Outshines Modash:
- 100M+ Influencers Across 4 Platforms: Gleemo covers Instagram, YouTube, TikTok, and Amazon—a game-changer for e-commerce campaigns.
- AI Semantic Search: Unlike Modash’s keyword-based search, Gleemo’s AI analyzes bios, captions, and hashtags contextually. For example, searching for “sustainable fashion advocates” surfaces influencers discussing eco-friendly materials, even if they don’t explicitly use those keywords.
- 30+ Advanced Filters: Narrow results by engagement rate, audience age, location, brand affinity, and more.
- Influencer Management Portal: Track collaboration statuses, send bulk outreach, and monitor campaign progress in one place.
Ideal For:
- Brands targeting Amazon influencers for product launches.
- Agencies managing large-scale campaigns across multiple platforms.
- Teams prioritizing AI precision to uncover niche creators.
2. Upfluence
Best For: Enterprise teams needing end-to-end campaign management.
Why It Outshines Modash:
- Email Finder Tool: Directly access influencer contact details, bypassing social DMs.
- ROI Tracking: Integrates with Shopify and Salesforce to measure sales impact via promo codes and UTM parameters.
- Enterprise-Grade CRM: Advanced contract and payment tools for large teams.
- UGC Repurposing: Easily license and reuse influencer content for ads or social posts.
Limitations:
- Smaller database (8M+ influencers vs. Modash’s 250M+).
- Only offers yearly plans and has a non-transparent pricing strategy.
Why Choose Upfluence: If CRM integration and sales attribution are priorities, Upfluence outperforms Modash’s basic analytics.
3. HypeAuditor
Best For: Fraud detection and audience authenticity checks.
Why It Outshines Modash:
- Audience Quality Score: Flags fake followers, bots, and suspicious engagement patterns—features Modash lacks.
- Competitor Benchmarking: Compare your campaign performance against rivals using historical data.
Limitations:
- Focuses more on vetting than discovery.
- Users have to contact HypeAuditor’s team to get a quote.
Why Choose HypeAuditor: For brands prioritizing transparency, HypeAuditor mitigates risks Modash doesn’t address.
4. Aspire
Best For: Building long-term creator relationships.
Why It Outshines Modash:
- Campaign Automation: Auto-send briefs, contracts, and payments—ideal for recurring collaborations.
- UGC Library: Centralize and repurpose influencer content, saving time on asset management.
Limitations:
- Limited micro-influencer data.
- Higher starting price ($2,000/month) and no free trial.
Why Choose AspireIQ: If nurturing creator partnerships is a priority, Aspire’s workflow tools surpass Modash’s basic CRM.
5. Influencity
Best For: Regional campaigns in Europe and Latin America.
Why It Outshines Modash:
- Localized Targeting: Filter influencers by language, city, or country—perfect for geo-specific campaigns.
- Sentiment Analysis: Gauge audience reactions to content (e.g., positive/negative comments).
Limitations:
- Lack of a refund policy.
- Outdated UI complicates navigation.
Why Choose Influencity: For hyper-local campaigns, Influencity offers precision Modash can’t match.
How to Choose the Right Alternative
- For E-commerce Brands: Gleemo (Amazon integration and AI search).
- For ROI-Driven Teams: Upfluence (sales tracking and CRM).
- For Fraud Prevention: HypeAuditor (audience authenticity tools).
- For Long-Term Partnerships: Aspire (workflow automation).
- For Local Campaigns: Influencity (geo-targeting).
Final Thoughts
Modash remains a solid tool for basic influencer discovery, but its 2025 limitations—especially the lack of Amazon data and AI search—make alternatives like Gleemo indispensable for forward-thinking marketers. Gleemo’s unmatched database size, cross-platform support, and semantic search capabilities position it as the top choice for brands aiming to stay ahead in a competitive landscape.
Pro Tip: Most platforms offer free trials. Test Gleemo’s AI search or explore Upfluence’s CRM tools to find your perfect fit. By addressing Modash’s gaps with these alternatives, you’ll unlock smarter workflows, broader reach, and higher ROI in 2025’s influencer marketing arena.
