In this social media-focused world, understanding engagement rate is important to assess the success of your TikTok content. Having a good engagement rate on TikTok means that your content is performing well. And in this guide, we’ll explore 10 of the best TikTok Engagement Rate Calculators for 2024.
10 Best TikTok Engagement Rate Calculators Review
1. Phlanx
To start with this list, Phlanx stands out as one of the best TikTok engagement rate calculators in the market. It offers a simple solution for content creators to be able to check TikTok engagement rates. The platform mainly excels with its user-friendly interface and precise analytics that help provide enough data into content performance.
Aside from providing your average engagement rate on TikTok, it can also provide the average interactions per post. Furthermore, it also features a graphical representation to compare your TikTok engagement rate to other accounts on TikTok.
Pros:
- Extremely user-friendly interface
- Provides good engagement metrics
- The free version is available
- Quick and accurate calculations
Cons:
- Advanced features require a paid subscription
- Limited in-depth analysis in the free version
2. InsightIQ
Moving forward, InsightIQ emerges as a high-tech analytics tool that provides complex engagement rate calculations. It also excels in the market for its simple and intuitive interface. Meanwhile, the addition of complex data analytics results will help you know if your account has a good engagement rate on TikTok.
Aside from just providing engagement rate data, it also provides your average likes per post, average comments per post, and your top content. There is even a visualization of your engagement rate for the last 10 posts and your top-performing content.
Pros:
- Provides detailed and in-depth analytics
- Offers advanced data visualization
- Comprehensive audience insights
- Completely free for simple analytics
Cons:
- It can be overwhelming for casual users
- Requires payment for full features
3. Ubiwiz
Next is Ubiwiz, software that offers a simple and straightforward engagement rate calculator tool that can help both novice and experienced TikTok content creators. With the simplicity of its functions and user interface, the platform allows users to quickly get their analytics and insights.
However, for a free TikTok engagement rate calculator, there are some downsides to it. For example, the platform is filled with ads, which could affect the user experience. But it tries to make amends with a cheap monthly subscription to unlock more features where you essentially trade user experience for lower prices.
Pros:
- Simple and easy-to-use interface
- No required sign-up to use
- Instant results
Cons:
- Basic engagement rate metrics only
- It can be inaccurate in some cases
4. Collabstr
Then there is Collabstr, which is not just your normal engagement rate calculator, but a comprehensive influencer marketing platform. You can also discover other creators in the same field of who/what you are searching for, allowing you to connect and potentially collaborate with other creators.
If you are a brand, you can also use this platform to discover creators with the understanding of how they perform online, all within one platform. Collabstr stands out for its holistic approach to social media analytics, which combines engagement rate calculation with other influencer marketing tools.
Pros:
- Integrated influencer discovery page
- Collaboration tools
- User-friendly interface
Cons:
- More focused on influencer marketing
- Maybe less suitable for individual creators
5. TokChart
Moving forward, TokChart is here to compete with some of the best TikTok analytic tools in the market. It specializes mainly in analytics, providing a focused and more powerful tool to understand your TikTok content performance on the platform.
However, if you are looking for a more detailed TikTok engagement rate calculator and data analysis software, TokChart may not be the best. Yet it can still effectively compete with some of the options in the market.
Pros:
- User-friendly design
- Simple and free to use
Cons:
- Requires payment for detailed analytics
- Lacks detailed engagement metrics
6. HypeAuditor
HypeAuditor is a professional-level analytics platform that provides you with enough data to effectively analyze your content performance online. It also provides audience insights that can be used by serious content creators who want to understand their audience on a deeper level. However, the free version is only limited to providing you with engagement rate data, likes per video, and total videos.
If you are handling a marketing agency, you can also consider the enterprise-level analytics tool that HypeAuditor provides. It can help you understand multiple trends and content creators with depth and accuracy.
Pros:
- Simple and easy to use
- Comprehensive data report for a free account
- Multi-platform support
Cons:
- Higher price point
- Lacks detailed report for free account
- Requires subscription to unlock other features
7. ClickAnalytic
If you are looking for a free TikTok engagement rate calculator, ClickAnalytic is a good option for you to start with. The platform provides a straightforward and accessible engagement rate calculator tool with a focus on simplicity and quick insights for creators to understand.
ClickAnalytic also provides a visualized comparison of your median engagement rate on TikTok and your overall engagement rate distribution. You can even gain access to other features like checking for fake followers and getting email addresses.
Pros:
- The free and basic version
- Clean interface
- Instant results
Cons:
- Basic analytics only
- No deep audience insights
- Limited advanced features
8. Modash
Next on our list is Modash, a comprehensive analytics platform that goes beyond engagement rate calculations. The platform can provide deep insights into content performance and audience behavior but at a cost. However, the free version still provides you with enough data to effectively analyze your content performance.
Modash also provides you with data visualization for the following categories: engagement rate distribution, and audience location by country. It’s powerful to the point where you can find the most used hashtags for each account you search for.
Pros:
- Advanced analytics capabilities
- Audience demographic insights
- Comprehensive reporting
Cons:
- Higher pricing
- It may be overwhelming for beginners
- Requires subscription to unlock full potential
9. MaveKite
One of the few tools that offer more data than your common analytics tool is MaveKite. The tool provides a balanced approach to engagement rate calculation, as it offers simplicity and sufficient depth for most content creators.
For a free account, you can access data like your average engagement, estimated earnings per post, average likes, comments, and shares. Amongst all the options in the market for a free TikTok engagement calculator, MaveKite is one of the best tools for you to consider.
Pros:
- User-friendly interface
- Decent range of features
- Good for small to medium content creators
Cons:
- Limited analytics for free account
- Less comprehensive than other platforms
10. Influencer-Hero
Influencer-Hero rounds out our list with a simple yet comprehensive platform that is a mix of engagement rate calculation with more data analytics. It’s ideal for brands and content creators who are looking for a full-suite solution to online engagement tracking.
However, the free version only offers limited features. To start with, you have access to your engagement rate, your average growth in 6 months, your audience demographic data, and the average fake followers found on the account.
Pros:
- Simple user interface
- Easy to understand engagement rate
- Simple analytics
Cons:
- Requires subscription for more detailed analytics
- It can be complex for beginners
Frequently Asked Questions
How to Calculate TikTok Engagement Rate?
To calculate your TikTok engagement rate, you need to follow a simple formula. You get the total for the number of likes, number of shares, and number of comments, and divide it by your number of followers, then multiply it by 100. It’s also important to understand that the formula changes from time to time and varies on the social media platform.
What is a Good Engagement Rate on TikTok?
For starters, having a good engagement rate means that your content is effective, but let’s represent it in numbers. The average TikTok engagement rate usually hovers around 1% to 2%, and you can consider the threshold of 4% to 18% as a good engagement rate. TikTok’s algorithm usually favors videos with higher engagement rates, making it appear on the “For You” page.
What Does Engagement Mean on TikTok?
To put it simply, engagement rate is how you measure the number of times that users have engaged with a creator’s content. This includes liking the video, commenting on the video, sharing the video, bookmarking the video, clicking on shop links, and more. This metric on TikTok provides you with a simple overview of how well your content is performing with your audience.
How to Get High Engagement on TikTok?
There are many ways to get a high engagement rate on TikTok, but one of the more popular ways to do it is to engage with your audience. Many content creators now use hooks and catchy videos to keep their audience watching and interacting with their content. You can also consider working and collaborating with other content creators.
Conclusion
Choosing the right engagement rate calculator TikTok can significantly help in understanding your audience and optimizing your content. As there are many options in the market right now, it could be a challenge for you to keep track and choose the best TikTok engagement rate calculators.
But with the help of this list, we hope that you were able to choose the right TikTok engagement rate calculator tool for you to use. If you are looking for an all-in-one influencer marketing management tool, check out Gleemo.
Ready to boost your social media presence? If you want to check TikTok engagement rates, check out these tools to effectively understand your audience.
